Vivo has launched the company’s latest 4G VoLTE smartphone in the Y-series – Vivo Y55L in India at a price tag of Rs. 11,980. It comes in Gold & Space Grey colour and will be available across India starting from October 15, 2016. The Vivo Y55L is the upgraded version of Vivo Y51L that was launched in January. In addition to this, Vivo Mobile India, also announced Mr. Kent Cheng as the new CEO for its India operations. Mr. Cheng joined Vivo early this year and has been instrumental in the brand’s overall journey and has been contributing to making it a world class enterprise, as a press note. At such a price tag, it will compete with Xiaomi Redmi Note 3, Xiaomi Redmi 3S Prime, Coolpad Note 5, LeEco Le 2 and more.
On the appointment, Mr. Kent Cheng, the newly appointed CEO of Vivo India, said:
“At Vivo, we always aim to offer new and exciting features for our valued customers. I would like to express my heartfelt pleasure to be appointed as CEO, for a market which is dynamic with a robust smartphone user base. My vision is to further the brand promise, articulate and realise the intrinsic brand value for the next stage of our growth in the coming months.”
“India is a very important market for us because of the maximum smartphone penetration. We want to cater to every price point with our innovative products. And, through Y55L we want to tap the users that are looking for a smartphone that not just looks great but also delivers the desired results with its overall package.”
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On the specifications, Vivo Y55L features 5.2-inch HD IPS 2.5D curved display with a resolution of 1280 x 720 pixels and it is powered by Octa-Core Qualcomm Snapdragon 430 ( 4 x 1.2 GHz Cortex A53 + 4 x 1.5 GHz Cortex A53) 64-bit processor which is paired with Adreno 505 GPU & 2GB LPDDR3 RAM. It runs on Android 6.0 Marshmallow operating system with Funtouch OS 2.6 on top of it and it has 16GB in-built memory which can be expanded further up to 128GB via microSD card.
On the photography front, Vivo Y55L features 8MP rear-camera with LED flash and 5MP front-facing camera for selfie & video-calling.
It has dual-SIM support and connectivity features 4G VoLTE, Wi-Fi 802.11 b/g/n, Bluetooth 4.1, GPS.
It measures 147.9×72.9×7.5mm and weighs 142 grams.
It packs 2650mAh battery.
It comes with features like split-screen feature for multitasking and a unique eye protection mode that reduces blue light for a comfortable screen brightness.