Sistema Shyam TeleServices Limited (SSTL) in association with Bacardi NH7 Weekender Music Festival bring back the MTS Discover in India. If you do not know, SSTL provides telecom services under the brand MTS and MTS DISCOVER is a unique platform for new & upcoming musicians. The MTS DISCOVER is back with a clear-cut aim to provide the young and promising musicians, irrespective of genre, a chance to showcase their talent and win the hearts of lakhs of fans attending the music festival across Delhi, Banglore, Pune and Kolkata.
Commenting on it, Leonid Musatov, Chief Marketing & Brand Officer – MTS India, said,
“MTS as a brand is an enabler, a means to get a person to follow his/her heart and achieve their goals. This is what led us to be a part of Bacardi NH7 Weekender and bring to life MTS Discover – a springboard for a host of Indian and international artists to showcase their talent and connect with music lovers across India.”
Apart from all the action at the Bacardi NH7 Weekender music festival, all the fans at the event will have access to Free Wi-Fi, powered by MTS. In addition to this, MTS India will also set up a special “MTS Lounge” where fans would be entertained with some surprise performances. There is an opportunity to meet and greet with the music stars and a chance to discover the festival through social-media and on-ground activation. There is also a gaming zone, gaming enthusiasts will get a first-hand experience of GameGod, India’s first online, multiplayer, video gaming platform.
According to Vijay Nair, CEO, Only Much Louder, said,
“With the MTS discover platform, it’s become easy for our team to find the best of talent from India. Programming new bands is an important part of the festival and it’s great to work with a brand which actively promotes new talent and has built a platform which makes it easy for new talent to connect with festivals.”
Music enthusiasts will see Pentagram – one of India’s premier rock bands performing LIVE on the MTS DISCOVER stage at the Bacardi NH7 Weekender. The Pune and Delhi editions of the Bacardi NH7 Weekender will see the comedy sensation All India Backchod (AIB) take the stage for the very first time at a music festival.
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