Micromax has launched the company’s latest smartphone in the Canvas series – Micromax Canvas Xpress 2 E313 in India at a price tag of Rs. 5,999. It is available exclusively on Flipkart and comes in Black finish with Gold Rim. As a promotional offer, it comes with free 3G data for 2 months for Vodafone customers. The registration for the first flash sale will start from July 27th and it will go on sale starting August 4th.
Commenting on the launch, Shubhajit Sen, CMO, Micromax Informatics Ltd. said:
“India has over 100 Mn youth population in the age group of 18-25 years who are spending 55% of their time multi-tasking across applications. Catering to this need of the mass Indian youth, we are today proud to announce the launch of Micromax Canvas Xpress 2- the most affordable Octa Core smartphone in the market. This move will further consolidate our position as the clear market leader in the sub INR 7,500 category. We will continue to disrupt the market with similar innovations in collaboration with strategic partners like Flipkart; to keep achieving our mission of democratizing technology for the masses.”
Amitesh Jha, VP – Retail, Flipkart said:
“Micromax is known for revolutionizing the Indian smartphone landscape with their innovative and affordable products. We are happy to launch Micromax’s latest – Canvas Xpress 2 as a Flipkart exclusive. Offering a new smartphone packed with exciting features and a powerful processor to our shoppers, we are confident that this product will resonate with our young customers.”
On the specifications front, it features 5-inch HD IPS display with a resolution of 1280 x 720 pixels and it is powered by 1.4GHz Octa-Core MediTek processor which is paired with Mali 450 GPU & 1GB of RAM. It runs on Android 4.4 KitKat, upgradeable to Android 5.0 Lollipop and has 8GB in-built memory which can be expanded further by using microSD card.
On the imaging front, it features 13-megapixel auto-focus rear-camera with dual LED flattened 2-megapixel front-facing camera with OV sensor.
It has dual-SIM support and connectivity features like 3G HSPA+, Wi-Fi 802.11 b/g/n, Bluetooth 4.0, GPS.
It packs 2500mAh battery.
It comes with smart Gestures, Quick Look and Camera Widget and packs Cirrus Logix Wolfson Stereo DAC for enhanced audio experience.
Micromax Canvas Xpress 2 E313 Specifications