Kachyng, a payment gateway technology company launched it’s operation in India. It’s a San Francisco based company and it is dedicated towards making payments faster, easier and secure for merchants & consumers. By using Kachyng you can pay/buy anything with one click and that too anywhere on the internet.
Commenting at the launch, Resh Wallaja, CEO, Kachyng Inc. said,
“India is already en route to become the world’s fastest growing e-commerce market and is expected to exceed $100bn mark by 2020. In the next five years another 30 million merchants will go online and 400 million people will become first time online shoppers. We urgently need a safer and easier way to shop online. Kachyng offers a path-breaking technology solving 90% of the problems faced by both consumers and merchants. By making it easy to securely engage and sell to new and existing consumers, we are here to solve the root cause of lost sales”
Kachyng’s business model is white-label and company intend to accelerate its expansion through partnerships. It uses individual’s internet presence and their mobile phone to identify, authenticate and effect faster, easier & safer transactions (both online or in-store). The one-click payment involves individual’s mobile phone & the transaction can be completed with a simple touch or for added security via the input of a personal PIN into the mobile phone.
There are three fundamental challenges for both merchants and consumers in expanding multi-channel commerce ecosystems:
- Easy registration: Register a new account easily
- Easy checkout: Allow the consumer to reuse their cards easily across merchants without fear of fraud
- Multi-channel engagement: Allow a consumer to buy with one click from any channel, online, mobile, social (Twitter, Facebook, YouTube, WhatsApp etc.), email and SMS.
In order to cater above challenges Kachyng Inc. today unveiled Kachyng BUy. With Kachyng Buy, a merchant can start selling on mobile or online channels in hours and there is no need to build a website or an app & merchants can continue to use their existing payment processor. Kachyng BUY is a one-click, instant Omni-channel checkout solution which offers maximum amount of security and you can make payments from anywhere. This technology is PCI complaint, covered by 16 patent filings and it reduces 60-220 seconds checkout process to only 3-5 seconds.