Panasonic has launched the company’s latest smartphone in the Eluga Ray series – Eluga Ray Max & Eluga Ray X in India. The Panasonic Eluga Ray Max comes in Rose Gold, Space Grey & Gold colors and costs Rs. 11,499 for the 32GB version and the 64GB version costs Rs. 12,499 while the Panasonic Eluga Ray X comes in Rose Gold, Space Grey, Gold and is priced at Rs. 8999. Both the smartphone available exclusively on Flipkart. The main highlight of both the smartphone is that they come with Arbo, it monitors user’s usage and offers assistant based on it. According to the company, the Arbo is derived from Esperanto and it means a framework that supports climbing plants. The Arbo will be available for the phones by the end of April.

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The Virtual assistant is a self-learning technology that understands the user behavior and then maps their daily activities for them accordingly. With its ‘location identification’ feature it recognizes the places often visited by the user and sends out prompt responses asking them to make changes to their phone settings. The AI-powered assistant takes care of all the daily tasks and activities like calls and messages that need to be framed and sent out on a regular basis. It also keeps a detailed list of all the applications functioning on the smartphone, gathers detailed information on their habits and informs them about it accordingly.

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Panasonic Eluga Ray Max Specifications

The Panasonic Eluga Ray Max features 5.2-inch Full HD 2.5D curved glass display with a resolution of 1920 x 1080 pixels and protected by Corning Gorilla Glass 3. The smartphone is powered by 64-bit Octa-Core Qualcomm Snapdragon 430 processor which is paired with Adreno 505 GPU & 4GB LPDDR3 RAM. The smartphone runs on Android 6.0 Marshmallow operating system and it has 32GB/64GB inbuilt memory which can be expanded further up to 128GB via microSD card.

On the photography front, the Panasonic Eluga Ray Max features 16MP rear camera with LED flash and 8MP front-facing camera with LED flash.

The smartphone comes with dual-SIM support and connectivity features like 4G VoLTE, WiFi 802.11 b/g/n, Bluetooth 4.1, GPS, USB OTG.

The smartphone has unibody metal design and the fingerprint sensor embedded into the home button.

The smartphone measures 148 x 73 x 9.5mm and weighs 165g.

The smartphone packs 3000mAh built-in battery with Quick Charge 3.0.

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Panasonic Eluga Ray X Specifications

On the specifications front, the Panasonic Eluga Ray X features 5.5-inch HD 2.5D curved glass display with a resolution of 1280 x 720 pixels and it is protected by Corning Gorilla Glass 3. The smartphone is powered by 1.3 GHz quad-core MediaTek MT6737 64-bit processor with Mali-T720 GPU & 3GB of RAM. The smartphone runs on Android 6.0 Marshmallow operating system with 32GB inbuilt memory which can be expanded further up to 64GB via microSD.

On the photography front, the Panasonic Eluga Ray X features 13MP rear camera with LED Flash and 5MP front-facing camera with LED Flash for selfie & video-calling.

The smartphone has dual-SIM support and connectivity features like 4G VoLTE, Wi-Fi 802.11 b/g/n, Bluetooth 4.0 and GPS.

The smartphone has unibody metal design and the fingerprint sensor embedded into the home button.

The smartphone measures 153.4×77.0×10.5mm and weigh 193 grams.

The smartphone packs 4000mAh built-in battery.

Competitors:

At such a price tag, both the smartphone will compete with Xiaomi Redmi 3S Prime, Xiaomi Redmi Note 4, Lenovo Z2 Plus, Moto G5 Plus, Coolpad Cool 1 Dual and few others. With Arbo, Panasonic smartphones have edge over all these smartphones.

Press Release Quote:

Commenting on the launch, Manish Sharma, President & CEO, Panasonic India & South Asia, and Executive Officer, Panasonic Corporation said:

Panasonic has always strived onto creating a sustainable connected environment for its customers across the world. With the launch of our first AI-enabled smartphone, we are now expanding our product offerings which will help empower our consumer base and assist them in performing tasks in a smarter way. AI has been dubbed as the technology which in future will shape the product interface and the way we interact with our smartphones, with this pilot advancement we hope that this will not only enhance our market share but will also further strengthen our position within the industry.

AI has been dubbed as the technology which in future will shape the product interface and the way we interact with our smartphones, with this pilot advancement we hope that this will not only enhance our market share but will also further strengthen our position within the industry.

Pankaj Rana, Business Head – Mobility Division, Panasonic India, said:

With hectic work schedules and over-burdened social lifestyles, Arbo is the best virtual assistant for working professionals. Today we are delighted to present before you Eluga – Raymax and Ray X, Panasonic’s first AI assisted smartphones powered by Arbo, a perfect blend of innovation and style. The features embedded within the smartphone will provide our customers with on the go access to high-speed information and content at a value-based pricing.

Commenting on their exclusive partnership with Panasonic, Ajay Yadav, Vice President – Smartphones BU, Flipkart, said:

Disruptive technologies like AI are increasingly shaping the way consumers connect with the world around them. At Flipkart, our continuous endeavor has been to make innovative and high-quality products easily accessible to Indian customers at affordable price points. With the launch of the Panasonic Eluga Ray Max and Eluga Ray X smartphones, we are confident that consumers in India will be able to enjoy an immersive mobile experience.

Flipkart has been the most preferred e-commerce platform for brands and customers, and we are confident that this exclusive partnership will enable us to provide our customers with the best-in-class technology experience and build further on customer delight.

Panasonic Eluga Ray Max specifications

  • Display: 5.2-inch 2.5D curved glass display with a resolution of 1920 x 1080 pixels and protected by Corning Gorilla Glass 3
  • Processor: Octa-Core Qualcomm Snapdragon 430 ( 4 x 1.2 GHz Cortex A53 + 4 x 1.5 GHz Cortex A53) 64-bit processor with Adreno 505 GPU
  • Memory: 4GB LPDDR3 RAM, 32GB / 64GB internal memory, expandable memory up to 128GB with microSD
  • Operating System: Android 6.0 (Marshmallow)
  • Rear-Camera: 16MP rear camera with LED flash
  • Front-Camera: 8MP front-facing camera with LED flash
  • Fingerprint sensor: Yes
  • Dimensions: 148 x 73 x 9.5mm
  • Weight: 165g
  • Connectivity: 4G VoLTE, WiFi 802.11 b/g/n, Bluetooth 4.1, GPS, USB OTG
  • Battery: 3000mAh built-in battery with Quick Charge 3.0
  • Panasonic Eluga Ray X specifications

  • Display: 5.5-inch HD 2.5D curved glass display with a resolution of 1280 x 720 pixels and protected by Corning Gorilla Glass 3
  • Processor: 1.3 GHz quad-core MediaTek MT6737 64-bit processor with Mali-T720 GPU
  • Memory: 3GB RAM, 32GB internal storage, expandable memory with microSD
  • Operating System: Android 6.0 (Marshmallow)
  • Rear-Camera: 13MP rear camera with LED Flash
  • Front-Camera: 5MP front-facing camera with LED Flash
  • Fingerprint sensor: Yes
  • Dimensions: 153.4×77.0×10.5mm
  • Weight: 193g
  • Connectivity: 4G VoLTE, Wi-Fi 802.11 b/g/n, Bluetooth 4.0 and GPS
  • Battery: 4000mAh built-in battery
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