Mi India has successfully concluded the Mi Fan Festival on Mi.com. During Mi Festival, the company sold over 100,000 smartphones & accessories in a day for the first time with over 1.2 million unique visitors. A part from this, a new game also launched on Mi Store App, which recorded over 2 million gameplays. The Mi Fan Festival celebrated in India marks the Xiaomi’s 6th birthday and on this occasion several new products are also available including Xiaomi Mi5 & 20,000mAh Mi Power Bank.
Commenting on the immense success of Mi Fan Festival, Manu Kumar Jain, Head, Xiaomi India said:
“Having sold more than 100,000 units in a single day on Mi.com is one of the biggest milestones for us this year. This is the first time we have sold these many units on a single day and we are extremely thankful to all of our fans for their overwhelming support for Mi India.”
Mi Fan Festival also saw the launch of several accessories such as Mi In-Ear Headphones Pro, Mi LED Light Enhanced and Mi USB Cable, along with some exciting discounts on other products. Redmi Note 3 (16GB and 32GB versions) was also available for purchase.
Mi Fan Festival in China brought in total revenue of RMB1.87 billion (~ US$289 million), easily surpassing the Singles’ Day record of RMB1.25 billion last year.