Gameloft Advertising Solutions has announced their solid performance & continuous exponential growth for the first quarter of 2016. The company reached ad sales of 2.7 millions Euros in the first quarter of 2016 which represents an increase of over 800% compared to 0.3 million Euros for the same period last year.
Commenting on the announcement, Gonzague de Vallois, Senior Vice President of Sales and Marketing at Gameloft.
“Carried by the strong performance of our entry in the field of programmatic advertising, our strategic partnerships and the sales of our rich and native ad formats, Gameloft Advertising Solutions’ sales are nine times larger in the first quarter of 2016. It’s a solid and very promising performance that shows the efficient execution of our strategy and confirms the strong potential of our advertising revenue growth for the coming months and years.”
Gameloft Advertising Solutions offers advertisers a wide variety of innovative and engaging ad formats. Just for your information, in the first quarter of 2016, 123 advertisers around the world, from various sectors including entertainment, automotive, consumer products and public services have run ad campaigns with Gameloft Advertising Solutions, which is 250% more than in the same period in 2015. 40% were already clients of the network, which shows the effectiveness of its advertising solutions.
Till date, the company has signed 10 partnerships with major SSPs and DSPs, thereby increasing its access to trading desks used by the main advertisers around the world. With a monthly audience of more than 166 million unique players and an inventory of 8 billion impressions, Gameloft Advertising Solutions has now established itself as a major player in the mobile advertising market.