In an event in New Delhi, Western Digital has introduced the slimmest My Passport hard drive in India at a starting price tag of Rs. 4,999. My Passport drives are available in multiple colour options and available in two storage variants – 1TB cost Rs. 4,499 while the 5TB Rs. 10,999. My Passport drives available at popular e-commerce sites and offline retailers. The latest generation of the My Passport Hard Drive comes with a three-year limited warranty.
The latest generation of the My Passport line is up to 30% smaller than its predecessor and offers much higher capacity. The latest generation of My Passport line fits in the palm of a hand and has space to store, organize and share a tremendous amount of photos, videos, music and documents.
The latest generation of the My Passport Hard Drive is just 0.75 in (19.15mm) thick. The My Passport drive is formatted for Windows 10 and features a USB 3.0 connector which is compatible with USB 2.0 while the My Passport for Mac drive is formatted for macOS and has a USB-C connector to deliver plug-and-play storage out of the box.
The WD My Passport drive equipped with WD Backup software to help make sure that photos, videos, music and documents don’t get lost. Additionally, to help consumers protect their content, the drive features WD Discovery software for WD Security (password protection and 256-bit AES Hardware Encryption), social media and cloud storage import (like Facebook, Dropbox and Google Drive™) and WD Drive Utilities. All of the new drives are built with Western Digital reliability.
Commenting on the launch, Mr. Khalid Wani, Direct Channel Sales, Western Digital India, said:
“People today want a storage device that matches their lifestyle: compact, snazzy, yet reliable. From listening to our customers, we keep innovating and introducing attractive products for them. Our award-winning My Passport line is now enhanced with the slimmest 5TB portable hard drive in the WD brand portfolio.”
“As the study points out, people find the process of backing up data inconvenient and time-consuming. Our new My Passport addresses this concern and offers automatic back up, where a user can just pick the time and frequency to back up important files from their system onto their My Passport drive.”
Commenting on the launch, Mr. Jaganathan Chelliah, Director of Marketing, Western Digital India, said:
“People increasingly realize the importance of their content – often memories that should last a lifetime. If you look at the younger generation, from 22-35 years old, they are the trend drivers and over 82% of them back up their data. We expect to see this habit spiralling to all consumer segments. So, we are delighted to introduce the new My Passport HDD as it matches our consumers’ lifestyles and, at the same time, provides the ease of use to help them back up their digital life and preserve their memories.”
“The new My Passport drive comes in a fresh new look and new colours, including Black, Blue and Red, and the My Passport for Mac drive in Midnight Blue.”