Micromax YU just launched the company’s first YU branded smartphone – Yu Yureka (AO5510) in India at a price tag of Rs. 8,999. It comes in Moonstone Grey colour and it will be available exclusively on Amazon.in. The registrations will start on December 19th at 2P.M. The best thing about Yu Yureka is that, it has unclockable boot loader and you get warranty even if the phone is rooted, which no other device maker provides. The company also release the kernel source code and offers free repair or replacement at doorstep. In addition to this, leather cover and tempered glass will be sold separately.
Commenting on the launch, Rahul Sharma said:
The future is moving from an app driven experience to a services drive experience and YU in partnership with Cyanogen is a platform that is going to lead that transformation. We will work directly with developers’ community and brands to build services right on the OS layer and offer a differentiated consumer experience. We are creating a global platform for Indian app developers to rise at the world stage. For YU, services will be the core focus which would be ably supported by hardware partners like Qualcomm to offer a seamless and customised experience through our devices and services. We are together committed to challenge the limits of possibility and create a new world.
Kirt McMaster, CEO of Cyanogen, said:
We’re thrilled to bring to India our vision of the next generation mobile experience. India is the fastest growing smartphone market and we are excited to partner with YU, a brand with a deep understanding of Indian consumers. We will deliver a groundbreaking software experience in the form of intuitive, powerful and highly customized devices, beginning with YUREKA.
Amit Agarwal, Country Manager and VP, Amazon India said:
We are very excited to partner with YU and offer our customers across India an exclusive, easy & convenient access to the revolutionary YUREKA. This builds into to our vision of offering customers in India a unique and wide selection of products on our platform and delighting them each time they shop with us
On the specifications front, it features 5.5-inch HD IPS display with a resolution of 1280 x 720 pixels and it is powered by 64-bit Octa-Core Snapdragon 615 processor which is paired with Adreno 405 GPU & 2GB of RAM. It runs on Android 4.4.4 KitKat with CyanogenMod OS 11 on top and has 16GB in-built memory which can be expanded further by using microSD card.
On the imaging front, it features 13-megapixel rear-camera with LEd flash and 5-megapixel front-facing camera for selfie & video-calling.
It has dual-SIM support and connectivity features like Cat4. LTE support, 3G HSPA+, Wi-Fi 802.11 b/g/n, Bluetooth 4.0 and GPS.
It packs 2500mAh battery.