Lenovo has launched the company’s latest smartphone – Lenovo PHAB 2 in India at a price tag of Rs. 11,999. It comes in Champagne Gold & Gunmetal Grey colour and available exclusively on Flipkart starting from December 9th, 2016. Originally, Lenovo launched the PHAB 2 at Lenovo Tech World 2016 in San Francisco back in June and preloaded with apps like McAfee Security, Netflix, and SwiftKey.
Announcing the launch, Amit Doshi, Head, Consumer and Digital Marketing, Lenovo India, said:
“With the Phab series, Lenovo shaped the category of large screen smartphones that are stylish and sophisticated. With the launch of Phab 2, we are further innovating in this fast-growing category to bring maximum choice to smartphone consumers who seek king-size experience and deepening our partnership with Flipkart who helped us in building this category with Phab last year.”
“The large screen devices industry in India is going through a phase of rebirth and relaunch, by focusing on identifying consumer need gaps and introducing quality products to fill in those gaps. Flipkart today holds around 20% share in this market and is working closely with leading brands to expand the same. The industry is expected to undergo a revival with the introduction of Phablets (currently 6’’ – 7’’), which are of larger screen-size than phones, but smaller screen-size than tablets. Flipkart has been instrumental in riding this growth wave by marketing and merchandising Phablets over the last few months, with the top performing SKU during Big Billion Days 2016 being the Lenovo Phab.”
Adding further, Adarsh Menon, Vice President, Electronics, Flipkart, said:
“With the upcoming launch of the 6.4” Phab 2, the potential number upside is significantly higher, considering that the Phab 2 is a smartphone with loaded entertainment features. The fantastic features of the Phab 2 make it a superb proposition for anyone who wants a power packed device that combines entertainment along with being a very good smartphone. If you are looking for a device that combines all advanced entertainment features in a single smartphone, the Phab 2 is the product for you!”
On the specifications front, the Lenovo PHAB 2 features 6.4-inch HD display with a resolution of 1280 x 720 pixels and it is powered by 1.3GHz quad-core MediaTek MT8735 processor with Mali-T720 GPU & 3GB of RAM. It runs on Android 6.0 Marshmallow operating system with Vibe UI on top of it and it has 32GB in-built memory which can be expanded further up to 128GB via microSD card.
On the photography front, the Lenovo PHAB 2 features 13MP rear camera with LED Flash, PDAF and 5MP front-facing camera with 85-degree wide-angle lens for selfie.
It has Hybrid Dual-SIM card slot and connectivity features like 4G VoLTE, WiFi 802.11 802.11 a/b/g/n (2.4 GHz and 5 GHz), Bluetooth 4.0, GPS.
The Phab 2 smartphone measures 175×88.5×9.6mm, and weighs 225 grams.
It packs 4050mAh battery.
