Fujifilm Launches X-T3 Mirrorless Digital Camera

Fujifilm India Private Limited has launched the company’s latest mirrorless camera in X Series – Fujifilm X-T3 in India at a starting price tag of Rs.1,17,999. The Fujifilm X-T3 comes in two stunning colours – Black and Silver and it comes in two combination – Fujifilm X-T3 body cost Rs. 1,17,999 while the Fujifilm X-T3 with 18055mm kit lens cost Rs. 1,49,999. The Fujifilm X-T3 battery grip cost Rs. 25,999. The Fujifilm X-T3 features the new X-Trans CMOS 4 sensor and X-Processor 4 image processing engine.

On the specifications front, the Fujifilm is a compact mirrorless camera that features newly-developed back-illuminated 26.1-megapixel X-Trans CMOS 4 sensor that boasts a high S/N ratio and the lowest sensitivity of ISO160 despite its 26MP resolution. The low-light autofocus limit has also been extended to -3EV, enabling accurate AF even in low light conditions. The Fujifilm X-T3 is powered by X Processor 4, this image processing engine has 4 CPU units to achieve image processing speed about 3 times faster than that of current models. It can easily handle complex image processing tasks like Colour Chrome Effect and Monochrome Adjustment function, achieving Warm Black/Cool Black tone in digital, which is adopted as one of the way of expression for monochrome print in silver halide film.

The Fujifilm X-T3 features a 3.69-million-dot high-resolution EVF with a high magnification ratio of 0.75 times and the display time lag of just 0.005 seconds with a refresh rate of approx 100 fps, ensuring smooth display of motions. The camera has support for 10-bit colour depth boosts the amount of colour information by 64 times compared to the 8-bit depth and lets you record 4K videos at 60fps. The Fujifilm X-T3 gets new monochrome adjustment function to the Film Simulation modes.

Increased read speed from the sensor and high-speed processing capability have made it possible to enjoy AF/AE-tracking, blackout-free continuous shooting of up to 30 fps in approx. 16.6M (1.25x crop) mode, while using smooth Live View of 60fps to check your subject. The rolling shutter distortion, a typical issue of electronic shutters, has been halved compared to current models.

The new “Sports finder mode” makes it easy to capture a moving subject. The mode shows approx. 16.6M (1.25x crop) area marking in the LCD/viewfinder, and shoots the area within the marking. This is particularly useful for sports photography and wildlife photography, as you can check the movements of a subject just outside the shooting frame and take advantage of shorter-than-usual blackout time.

The new “Pre Shoot” function with which the camera starts shooting as soon as the shutter button is half-pressed and records it at the moment when the shutter button is fully pressed. The sensor read speed is about 1.5 times faster processing speed than current models to deliver faster and more accurate AF, and substantially enhanced performance in face/eye detection AF thanks to 2.16M phase detection pixels arrayed at entire frame.

Press Release Quote

Commenting on the occasion, Mr. Haruto Iwata, Managing Director, Fujifilm India Pvt. Ltd. said:

“It is a proud moment for us to announce the much-awaited Fujifilm X-T3 mirrorless digital camera in the same year which marks our 10th anniversary in India. As we celebrate this success today, we are also gearing up for the next big leap towards new goals, one of which is to achieve 30% Market Share in the Indian Mirrorless Market in the next 3-4 Years. X-T3 is our step towards that endeavour and we at Fujifilm are confident that the new X-T3 will receive the same recognition and acceptance received by its predecessors. We strongly believe that in the next five years the demand for mirrorless cameras will surpass that of DSLRs. We will continue to bring the best of technology and innovation to our consumers at the best possible price point.”