At the All India Photographic Trade & Industry Association, Fujiflim India has showcased the latest products which ranges from camera, camera equipment, printers & a new concept called – Wonder Photo Shop. In the image capturing category, the company has displayed the in tax range of Instant photo system including the Instax wide specially designed for the wedding segment along with the X-Series range of digital cameras. A special section also created for professional photographers to showcase the features of the Fujifilm X series which combines traditional styling with cutting edge innovative technology.
Commenting on participation in CEIF 2016, Mr. Yasunobu Nishiyama, Managing Director, Fujifilm India Pvt. Ltd. said:
“Fujifilm has always believed in innovation and CEIF is one of the platforms to showcase our world class products and concepts. With our new concept, the Wonder Photo Shop, we aim to change the way photography will be enjoyed in the smartphone era. We are also confident of our Instax range of cameras and expect it to gain the same amount of acceptance here in India as it has the world over.”
Adding further on India strategy:
“We are witnessing a promising future for ourselves in the Indian market. Each category that Fujifilm has a presence in is driven by long term commitment towards our customers and partners. We are very excited on our India journey as we continue to scale our operations.”
With the launch of Instax series last year, Fujifilm is targeting Rs.60 crores in revenue from the instant camera range alone for this fiscal and looking forward to achieve Rs.120 crores in the next fiscal. Fujifilm has also come out with the concept of Wonder Photo Shop for the first time in India to inspire innovative photo printing. The Wonder Photo Shop is set up as a one-stop style boutique for a range of photo imaging products and services including wonder print station, theme based accessories, scrapbook, photo albums, frames etc. as well as the latest Fujifilm camera range and camera equipment.