Asus launched the company’s latest smartphone in the Zenfone series – Asus Zenfone 3 Max (ZC520TL & ZC553KL) in India at a price tag of Rs. 12,999 & Rs. 17,999 respectively. The Asus Zenfone 3 Max comes in Titanium Gray, Glacier Silver and Sand Gold colours. The Asus Zenfone 3 Max ZC520TL will go on sale on Flipkart and offline retailers starting from today while the Asus Zenfone 3 Max ZC553KL will go on sale starting by the end of November 2016.
Commenting on the launch, Peter Chang, Region Head – South Asia & Country Manager for ASUS India said:
“We understand the needs of the mobile consumers who are constantly on the move and require access to everything at the tip of their fingers. Through Zenfone 3 Max, we have been able to combine high-end aesthetics, a great photography experience, as well as a battery that ensures that users can enjoy their smartphone experience for longer durations without having to look for a plug point.”
On the specifications front, the Asus Zenfone 3 Max (ZC520TL) features 5.2-inch HD display with a resolution of 1280 x 720 pixels, 75% screen-to-body ratio and it is powered by 1.3GH quad-core MediaTek MT6737 64-bit processor which is paired with Mali-T720 GPU & 3GB of RAM.
On the photography front, the Asus Zenfone 3 Max (ZC520TL) features 13MP rear camera with LED flash, 5P Largan lens and 5MP front-facing camera for selfie.
On the specifications front, the Asus Zenfone 3 Max (ZC553KL) comes with a 5.5-inch display with a resolution of 1920 x 1080 pixels, 73% screen-to-body ratio and it is powered by a Qualcomm Snapdragon 430 processor which is paired with 4GB of RAM.
On the photography front, the Asus Zenfone 3 Max (ZC553KL) features 16MP rear camera with dual-tone LED flash, f/2.0 aperture and 8MP front-facing camera, f/2.2 aperture, 84-degree field of view for selfie.
Both the smartphone runs on Android 6.0 Marshmallow operating system with Zen UI 3.0 on top of it and it has 32GB in-built memory which can be expanded further up to 128GB via microSD card.
Both the smartphone has dual-SIM support and connectivity features like 4G LTE, WiFi 802.11 b/g/n, Bluetooth 4.0, GPS.
Both the smartphone comes with fingerprint sensor on the back.
Both the smartphone packs 4100mAh battery and comes with reverse charging to charge other devices. According to company, the 5.5-inch variant last up to 38 days on 4G standby time, and up to 17 hours of 3G talk time, while the 5.2-inch variant last up to 30 days of 4G standby time, and 20 hours of 3G talk time.
