Asus has announced that they will start local manufacturing of smartphone in Sri City, Andhra Pradesh. With this Asus will become the latest smartphone manufacturer to join the ‘Make in India’ initiative. Initially, Asus will kick-start the manufacturing operations with Zenfone 2 Laser which will be followed by ZenFone Go. The company aims to manfacute 1,50,000 smartphones per month by the end of the current financial year which will account for almost 80% of sales in India.
Peter Chang, Regional Head – South Asia & Country Manager – System Business Group – ASUS India, said:
“India offers us a huge opportunity as smartphone penetration is just 10%. We are excited to announce our local manufacturing facility that will cater to the growing demands of the market. The Indian government’s focus on ‘Make in India’ has opened a plethora of opportunities for international companies. It is an opportune time to make the announcement as it will enable us to bring our cutting edge products to consumers who are looking for features and design sensibilities of a high-end smartphone at an economic price.”
“We are aggressively targeting the Indian market. We aim to achieve 5% market share in the country by next year and empower all our customers with luxury.”
At the Zenfestival, Asus launched its brand new offerings – Zenfone Selfie, Zenfone 2 Laser and Zenfone 2 Deluxe. Zenfone 2 Laser, the first smartphone that will be manufactured in India, received such an overwhelming response that the company had to prepone the sale date on Flipkart.