In an event in New Delhi, PepsiCo India has launched the Mountain Dew Game Fuel in India. The Game Fuel encourage people to take challenges head-on, test your limits and unleash the hero within you. In other words, it’s an exciting new & bold variant where gamers around the world can take part in it. The Mountain Dew Game Fuel is available in 600 ML Pet bottle and 250ml can at a price tag of Rs. 35 & Rs. 25 respectively.

Mountain Dew Game Fuel

Speaking at the launch of Mountain Dew Game Fuel and The Dew Arena, Vipul Prakash, Vice President, Beverage Category, PepsiCo India said:

“Innovation is a key driver for Mountain Dew and we have always focused on connecting with consumers in a contextually relevant manner. Mountain Dew Game Fuel is a popular franchise globally and we are excited to add it to our India portfolio. Since gaming in India is gaining exponential popularity across platforms, the Dew Arena has been created to give enthusiasts a change to switch their Hero Mode On and unleash the hero within.”

Priyadarshi Mohapatra, Country General Manager, Consumer Channel Group, Microsoft India, said:

“Gaming, especially Social Gaming, is growing exponentially among Indian audiences. We have consistently received overwhelming response for our Xbox One releases in the country, underlining the expansion of the gaming community in India. We are committed to delivering unmatched and memorable experiences to Indian gamers and our partnership with PepsiCo for Mountain Dew Game Fuel is a step in that direction. We are confident that the platform will attract, and appeal to, the growing Indian gaming community.”

Apart from this grand launch, Mountain Dew also announced the Dew Arena. The Dew Arena is the India’s largest ever gaming championship which aims to engage 30,000+ participants during the entire campaign for a thrilling gaming experience by switching the ‘Hero Mode On’.

The Dew Arena is a unique 9-week gaming championship which will give the best gamers from India a chance to have their profile on the Mountain Dew Game Fuel bottle. In addition to this, there are pries worth of Rs. 10 Lakhs. Game Fuel will also reach out to gaming enthusiasts physically in the form of a massive, 50-city gaming truck activation. The culmination of these events will result in the Dew Arena finale on September 25, 2016, among the best gamers of the country. Mountain Dew Game Fuel is also giving consumers an opportunity to win an ‘Xbox One’ every day.

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