In an event in New Delhi, TCL Electronics has launched a full range of smart home appliances and gave a glimpse of the incredible connected experience that company aims to enable for its customers across the country. Delhi Capitals’ cricketing stalwarts such as Shikhar Dhawan, Shreyas Iyer, Kagiso Rabada, Chris Morris, and Ishant Sharma will also be present at the launch event, along with the senior leadership team from TCL Electronics and prominent members of the media fraternity.
Reaffirming its India commitment: How TCL is changing the home electronics game
The latest product launch reaffirms TCL’s strong India focus, as well as its commitment to providing Indian customers access to cutting-edge technology, high-quality hardware, and advanced features at extremely competitive price points. It comes weeks after TCL’s association with IPL’s Delhi Capitals as a sponsor. The company also inaugurated its GIANT panel factory in December last year in Tirupati, Andhra Pradesh, marking its first manufacturing unit outside of China. This move had two objectives – offering Indian-centric products at competitive prices and creating over 8,000 job in the region.
This focus on delivering innovation with affordability is the main reason why, in a short span since its national launch, TCL has emerged as one amongst the leading players in the Indian market and ranked fifth in the country in terms of TVs sold in 2018. Globally, the brand was named amongst the global top 2 TV brands last year, in terms of shipment volumes.
With an envious product range that leverages industry-leading advancements in artificial intelligence and IoT, TCL is clearly a consumer favourite across categories. Its products have been extremely well-received within the Indian market and are not only discussed frequently by end-customers and tech bloggers, but also come highly rated with an average rating of 4.4 (4.5 on picture and 4.6 on sound). The launch of innovative smart home appliances will further strengthen TCL’s position as a household brand for Indian consumers.
Since its launch in India, TCL has been making the smart revolution accessible and available to consumers across the country by providing innovative, state-of-the-art smart products at non-smart price points. TCL was the first brand to make Google-certified Android TVs available in all sizes from 32” to 75”, changing the game in the country’s TV market. Its entry into the home appliance segment marks a similar imminent disruption and underlines its commitment to upgrading Indian customers to a more intelligent lifestyle through AI-enabled smart home electronics products. With best-in-class features made available at affordable prices, TCL brings greater choice to Indian consumers when it comes to adopting an intelligent smart life.
TCL C6 & P8: Delivering stunning, best-in-class home entertainment experiences
Supporting 4K content, both the C6 and the P8 offer a superlative audio quality of 30W, courtesy their in-built Onkyo speakers. Their immersive visual experience is enhanced by innovative micro dimming technology and 10-point white balance, which enable a more dynamic, diverse, and wider color gamut for more vibrant contrast. The Google-certified Android TV comes equipped with Android Oreo and is powered by 2.5 GB DDR3 RAM (TCL C6)/2GB DDR3 RAM (TCL P8), quad-core CPU and dual-core GPU, 16 GB in-built memory, and integrated WiFi 802.11 b/g/n along with 2.4 GHz WiFi support.
One of the biggest differentiators for these innovation smart TVs from TCL is their promise of delivering a premium home entertainment experience without the associated price tag. The C6 series from TCL has been launched in India in two variants, 55” and 65”, while P8 is available in a single 85-inch variable. TCL 85P8M, TCL 65C6 and TCL 55C6 are priced at 199,990 INR, 89,990 INR and 59,990 INR respectively.
TCL’s C6 and P8 series also comes pre-integrated with several Google services such as Google Play Games, Google Play Movies & TV, and YouTube, along with the AI-powered Google Assistant. Moreover, with advanced features such as voice search, Netflix, Spotify, and Chromecast built-in, the cutting-edge series ensures that users have seamless access to an engaging, non-stop, and best-in-class entertainment experience.
TCL has also partnered with eight of India’s top digital content platforms, including Eros Now, ZEE5, Voot, Jio Cinema, Hungama Play, Hotstar, ALTBalaji, and YuppTV. The integrations enable TCL to provide an unparalleled and immersive smart home entertainment experience to its customers by expanding the depth and diversity of entertainment choices available to them.
Through these integrations, TCL has made over 950,000+ hours of premium digital entertainment content, in 25 languages and across 5 genres, available to its customers in India. TCL’s partnership with Eros Now also gives users one month’s free access to premium entertainment content from the content platform.
Keeping it cool with incredibly intelligent refrigerators
Amongst TCL’s recently-launched smart refrigerators are a 520L side-by-side as well as a 545L double door intelligent refrigerator. Along with inverter compressors and water dispensers, these refrigerators come equipped with innovative no-frost technology, AAT freshness technology, smart swing airflow technology, and inner partition storage. This ensures proper cooling of food on all corners, ensuring freshness for a long period of time, with fast freezing as soon as 2 minutes.
A washing machine that’s as smart as your smartphone
TCL has launched its smart washing machines in three variants: the front-loading G series (6/7/8.5 kg), the front-loading K series (9kg), and the top-loading B series (6/7/8/9 kg). The smart washing machines in the G series and the K series come with a water sealing, non-pollution design, honeycomb crystal drums, BLDC inverter motors, and intelligent automatic detergent inputs, with the latter also equipped with a touch screen display.
TCL’s B series smart washing machines, on the other hand, come with a waterfall spray wash, honeycomb crystal drum, an easily detachable and cleanable pulsator, a 3-D storm wash, and a DDM motor. This ensures energy efficient, durable operations with comprehensive clearing and complete fabric care.
Airing out the smart with smart ACs
TCL has also introduced 3-star smart inverter ACs with a cooling capacities of 1, 1.5, and 2 tonnes, along with a fixed-speed 2-star 1.5 tonne AC under its Elite series. Armed with smart airflow and AI-inverter algorithm, the 3-star ACs are able to deliver rapid cooling in 30 seconds. With ultra-low frequency running, filter cleaning reminders, and low operating noise (22dB), these intelligent ACs from TCL are able to deliver comfortable and swift cooling with efficient operations.
Raising the volume: Delivering innovative audio solutions
TCL has also highlighted its extensive capabilities in audio technology with its newly-launched range of new-age audio solutions. These include smart TV sound solution with Bluetooth/line-in, SD card slot, USB, FM, and remote control; a Tower & Soundbar; and wired as well as BlueTooth wireless headphones. With clear, immersive sound, these solutions deliver an unparalleled audio experience.
With an in-depth understanding of the Indian market, TCL has always strived to study the on-going market requirements, innovate, and offer the latest technologies to users. The brand has integrated AI-enabled Google assistance in its range of products and has a significant competitive advantage in key areas like OLED printing technology, Quantum Dot display material and technology, and AI and IoT in the home appliances segment. Through its range of intelligent, tech-enabled offerings, TCL aims to make the vision of ‘Incredible Smart Life’ a reality for every last Indian.
Press Release Quote:
Speaking on the announcement, TCL India Country Manager Mr. Mike Chen, said:
“Our new range of smart home appliances is designed to cater to the specific requirements of tech-savvy Indian consumers and resonate with their mature sensibilities. The latest launch also takes us one step closer to our vision of becoming the first innovative consumer durable brand in India with a full range of smart home products and offering our customer an unparalleled connected experience. We have always stayed committed to offering the latest features at the most affordable prices to our users through products backed by state-of-the-art technologies, such as artificial intelligence and IoT. Going forward, we will continue to build more such products for our customers across India, with a focus on improving their lifestyles through intelligent, tech-led offerings.”
“India is a strong strategic market for us, and we have always made sure to study the changing demands of masses when it comes to offering high-end digital TVs at affordable prices. We hope our new range of TVs and smart home appliances will perfectly satiate the lifestyle needs of the new-age Indian consumer. We will continue to build more such innovative offerings in the future to build on the exceptional market reception that our products have received, and to further consolidate our leadership position within the Indian market.”