India is home to the largest millennial population in the world which is why PicsArt, the world’s leading creative platform and social editing app is eyeing the Indian market. It is in fact a win-win situation for both PicsArt and the Millennials content creators in the country who are constantly on the lookout for the best alternative to their photos and videos editing requirement as the popular all-in-one editing app brand brings with it a unique combination of creative tools, unlimited content and a thriving community of 150M monthly active creators on the table.
PicsArt is already popular among Millennials and Gen-Z’ers around the world who are looking to have fun creating and editing content beyond just applying filters. With more than 1B downloads to date, PicsArt has made a name for itself in the space by redefining the basic concept of the photo and video editing by focusing on the social editing experience. The app brand also saw an increase of 45% in monthly active users (MAU) and a 43% jump in app downloads during the recent lockdown in India.
“India has always been a key market for PicsArt and we wish to grow further,” said Hovhannes Avoyan, founder and CEO of PicsArt. “The recent development in the app industry in this region and the lockdown situation due to Covid-19, forcing everyone to stay at home, gives us a huge opportunity to be even more helpful as a creative outlet, stress reliever, and for small businesses, an easy way to create marketing material. We are seeing a huge rise in demand for consumer-friendly photo and video editing platforms.”
Ravish Jain, Country Head of PicsArt India, said, “PicsArt comes as a boon to the many content creators who have been looking for an alternative photo and video editing app that goes beyond the default filter apps they were used to. With thousands of editing tools, users can transform their photos and videos, create stickers, and stir up their hidden artist by creating, editing and remixing visual content. We’re excited to see a surge in downloads and usage in a time when people are looking for a creative escape.”
PicsArt Gold is available, ad-free, on a monthly or annual subscription basis for those wishing to enjoy premium editing. With PicsArt Gold, subscribers have access to millions of stickers, hundreds of fonts, frames and backgrounds, and an entire library of #free-to-edit content and stock photography. PicsArt users can try a free 7-day trial to explore the premium perks included with PicsArt Gold.
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