At CES 2016, Netflix has officially launched its service globally and bringing its Internet TV network to more than 130 countries including India. If you are not aware of Netflix, It’s a US based popular TV shows & movie streaming service. In India, the plans starts from Rs. 500 per month. With this global launch, the consumers from around the world will be able to enjoy TV shows and movies on any internet-connected device including computers, tablets, smartphones, Smart TVs and game consoles.
Commenting on the launch, Co-founder and Chief Executive Reed Hastings at CES 2016, said:
“Today you are witnessing the birth of a new global Internet TV network,” said Hastings. “With this launch, consumers around the world — from Singapore to St. Petersburg, from San Francisco to Sao Paulo — will be able to enjoy TV shows and movies simultaneously — no more waiting. With the help of the Internet, we are putting power in consumers’ hands to watch whenever, wherever and on whatever device.”
The Netflix library includes an array on national as well as international content. At present Netflix is offering an array of new & old Hindi movies like Piku, Lootera, Hum Apke Hain Kaun, Andaz Apna and many more. For International content, the service has popular TV shows like How to get away with Murder, Narcos, Dexter, Suits, Orange is the new Black and so on. In addition to this, there are large number of new & old Hollywood movies. Kids content is also there and it has animated movies like Madagascar, Monster,Inc. Barbie, etc. In 2016, the company plans to release 31 new & returning original series, two dozen original feature films & documentaries, a wide-range of stand-up comedy specials and 30 original kids series – available a the same to members everywhere.
Talking about plans in India, Netflix offers HD content for Rs. 500 per month on 1 screen at a time in Basic plan but with Standard plan it costs Rs. 640 per month and you can watch the content on two screens. The Premium plan costs Rs. 800 per month and it offers you Ultra HD content and it can be viewed on 4 screens.
Majority of the content available in English and Netflix added Arabic, Korean, Simplified & traditional Chinese to 17 languages.
Adding further, Hastings said:
“From today onwards, we will listen and we will learn, gradually adding more languages, more content and more ways for people to engage with Netflix.We’re looking forward to bringing great stories from all over the world to people all over the world.”
With this global launch, Netflix will not be available in China, though the company continues to explore options for providing the service. The other cities where Netflix is not available are Crimea, North Korea and Syria due to U.S. government restrictions on American companies.
