Micromax has launched the company’s latest smartphone in the Canvas series – Micromax Canvas Spark Q380 in India at a price tag of Rs 4,999. It comes in Grey with Silver & White with Gold colours. It is available exclusively on Snapdeal through flash sale, starting April 29th. Registration for sale will start from April 22nd at 12:00 P.M.
Commenting on the launch, Mr Vineet Taneja, CEO, Micromax Informatics Ltd. said,
“Around 70mn Indians are upgrading to smartphone annually driven by the need to get connected to mobile internet. If we look at the current scenario, only 2mn smartphones sold monthly are under Rs 5,000/- vs. over 10mn feature phones which presents a huge opportunity to upgrade through a new offering. Today’s launch reaffirms our commitment to make technology accessible for everyone, and introducing more people to the best of the connected world.” He further added, “With a stellar new design, ease of use, faster performance and latest Android software, the Canvas Spark is in line with our strategy of combining the best hardware and software at the most affordable price points without compromising on the consumer needs. We will continue to disrupt the market with similar innovations in the near future to keep raising the benchmark for technological innovations that directly address the ever evolving consumer needs.”
Commenting on the partnership with Micromax, Mr Kunal Bahl, Co-Founder & CEO, Snapdeal said,
“Mobile is driving and will continue to drive the next wave of digital commerce growth in the country. The availability of affordable smartphones is one of the key factors fuelling this growth. With their range of affordable power packed smartphones, Micromax has emerged as a leader in this product segment. Our partnership with Micromax has been long standing and we are excited to be partnering with them on the launch of their latest offering. We are confident that we will see a positive response from our customers on this launch. We look forward to working along with Micromax on future product launches as well.”
On the specifications front, it features 4.7-inch qHD display with a resolution of 960 x 540 pixels and it is protected by Corning Gorilla Glass 3. It is powered by 1.3GHz quad-core Cortex A7 processor which is paired with 1GB of RAM. It runs on Android 5.0 Lollipop and has 8GB in-built memory which can be expanded further by using microSD card.
On the imaging front, it features 8-megapixel rear-camera with LED flash and 2-megapixel front-facing camera for selfie & video-calling.
It has dual-Sim support and connectivity features like 3G HSPA+, WiFi 802.11 b/g/n, Bluetooth 4.0 &GPS.
It packs 2,000mAh battery.
