Micromax has officially launched the company’s latest budget smartphone – Micromax Canvas Spark 3 Q385 in India at a price tag of Rs. 4,999. It comes in Black & Champagne Gold colour and available on Snapdeal in flash sale model. The flash sale start on April 7th and the registrations for sale will start on April 1st. It is the successor of last year’s Canvas Spark 2 and recently surfaced on official website.
Commenting on the launch, Mr. Shubhajit Sen, Chief Marketing Officer, Micromax Informatics, said:
“The smartphone market in India is rapidly evolving with more and more consumers using their phones for varied purposes right from the basic use to work and entertainment. Even though smartphone market is growing fast, it still stands around 17% of the overall mobile phone market presenting a huge opportunity to upgrade as well as expand the overall market. Through our partnership with Snapdeal for exclusive Spark series, we have very successfully expanded the overall entry smartphone market and created a favorable impact in the ecommerce channel capturing over 11% of the exclusive online market last year.”
“India being a value driven market, the consumers are seeking more productivity, efficiency, entertainment, multitasking and better connectivity. With the launch of the Canvas Spark 3, we are yet again reinforcing our commitment to make technology and entertainment accessible for everyone and at the same time introducing more people to the best of the connected world. We will continue to disrupt the market with similar innovations in the near future to keep raising the benchmark for technological innovations that directly address the ever evolving consumer needs.”
Tony Navin, Senior VP, Partnerships and Strategic initiatives, Snapdeal, said:
“We are excited to launch the latest addition to Micromax Canvas Spark series exclusively on Snapdeal. This series has received an overwhelming response from our customers in the past. We are confident that Micromax Canvas Spark 3 will be an even bigger success with its power packed features coupled with reliable and frictionless delivery experience offered by Snapdeal.”
On the specifications front, it features 5.5-inch HD display with a resolution of 1280 x 720 pixels and it is powered by 1.3GHz quad-core processor which is paired with 1GB of RAM. It runs on Android 5.1 Lollipop operating system and has 8GB in-built memory which can be expanded further up to 32GB via microSD card.
On the imaging front, it features 8MP auto-focus rear-camera with LED flash and 5MP front-facing camera for selfie & video-calling.
It has dual-SIM support and connectivity features like 3G HSPA+, WiFi 802.11 b/g/n, Bluetooth 4.0, GPS.
It has 2500mAh battery.
It has powerful loudspeaker on the back.
