Lava has launched the company’s latest and second smartphone in the Pixel series – Lava Pixel V2 in India at a price tag of Rs. 10,750. It comes in Royal Sparkle black & Icy White colours and it will be available from September 15th, via online retailers. According to a press release, it also comes in Prism Blue colour in future.
Commenting on the launch Mr. Navin Chawla, Senior Vice President & Head Product, LAVA International said:
“The smartphone segment in India is growing exponentially, driven primarily by youth. With smartphones becoming an indispensable part of their lives, camera becomes so much more important. The youth today wants to capture special moments in their life and share them instantly in their social circle. To enable them to capture those moments perfectly, we are delighted to announce the second variant in the Pixel Series with the best in class camera hardware & software features. With this device, we aim to further build a strong portfolio of smartphones in the 10k range and deliver on our mission of empowering people to do more and be more.”
Delighted on his association with Lava and his experience with Pixel V2, Subi Samuel – India’ ace fashion photographer, said:
“I’m proud to get associated with the brand in its journey to empower consumers to do more and be more. Smartphone has become the most important device in our lives. And photography has evolved from planned to instant moments that are there all around us. Only thing we need is the right device to capture them. With features like depth of field, 1.4 micron pixel size and F2.0 aperture the Pixel V2 captures great images in all lighting conditions. I use this device for my photography on the go and am fully satisfied with it. I am sure consumers will have the same experience.”
On the specifications front, it features 5-inch HD IPS display with a resolution of 1280 x 720 pixels and it is powered by Asahi Dragontrail Glass protection. It has Oleophobic coating which prevents from Fingerprint smudges. It is powered by 1.3GHz quad-core MediaTek MT6735 64-bit processor which is paired with Mali-T720 GPU & 2GB of RAM. It runs on Android 5.1.1 Lollipop with Star OS on top of it & has 16GB in-built memory which can be expanded further up to 32GB by using microSD card.
On the imaging front, it features 13-megapixel rear-camera with dual LED flash and 8-megapixel front-facing camera for selfie & video-calling.
It has dual-SIM support and connectivity features like 4G LTE / 3G HSPA+, WiFi 802.11 b/g/n, Bluetooth 4.0, GPS.
It packs 2500mAh battery.