Hike Messenger announced the launch of their biggest ever brand campaign and it will reach to 200 million consumers. The brand campaign announced after updating Hike to version 4.0. If you do not know, Hike 4.0 is 5X times faster and comes with 10 new features.
Speaking about the campaign, Kavin Bharti Mittal, Founder and CEO, hike messenger, said,
“Got a gang? Get on hike. Succinct and clear. Our goal with this campaign is to highlight those quirky groups that you cherish so much in your life and how that world would be so different, better and more expressive in so many ways in the world of hike. This campaign truly brings out the all the great things about the latest version of hike, hike 4.0, which is a big step up from where we’ve been. We can’t wait for India to see it. “
GV Krishnan, President – Lowe Lintas, said:
“The all-new hike, with its unique features, is an intelligent messenger in the world of instant messengers. Our campaign aims to bring alive the fun that these wonderful features can bring to social interactions and conversations. ‘Got a gang? Get on hike.’ is an inescapable invite from the world of hike to join in and have fun.”
The tag line of the campaign is “Got a Gang” Get on hike aims at showcasing the ‘World of Hike’ by bringing alive groups of friends and asks consumers to create their own gang on hike and experience the fun & spice that the product features can bring to their social conversations.
This is a 18 week long campaign that runs across TV, Print, digital, radio and outdoor will showcase new features like ’Sticker Suggestions, Free Calling, Group Chats with over 500 people, Multi-type file transfer up to 100MB, Enhanced Privacy options, Photo Filters & Doodles and much more.’ Each product feature & its benefit is brought alive by a different group of friends shown in different situations, with a storyline that makes the campaign fun to watch.
Hike will be releasing special sticker packs for all major festivals in India starting with Rakhi, which falls on the 29th of August. Consumers can access Rakhi sticker packs on the hike app, which is available for android users on the Google Play store and Apple users on the iOS App store.