Hike Messenger has announced the integration of Hoppr & Tiny Mogul Games (TMG) under the brand hike. In addition to games, the integrations will also bring coupons from a host of 200 brand to hike. Tiny Mogul Games amasses 5 Million downloads including hit games like Shiva: The Time Bender, the first Indian game to be featured by Google Play globally with the integration, users can expect hike to bring such high quality gaming to the platform, with the aim of building hike into a service that goes beyond simple messaging.
Commenting on the integration, Kavin Bharti Mittal, Founder & CEO, hike Messenger said
“We’re excited to take a big leap forward in our mission to bring India online as we bring everything under the hike brand. From Day 1, we’ve believed that messaging will be a gateway to the internet for the masses in India and this move reflects just that”.
“By the end of the year we’ll truly see hike, India’s first messaging application emerge as the platform that will bring India online in a big way. We’re just getting started”.
Hoppr was launched in 2012 as a location based check-in service which works across all mobile devices, with the aim to build the hyper local commerce ecosystem in India, wherein consumers get to explore rewards and offers available with brand & merchants in their vicinity.
Tiny Mogul Games was set up in 013 and has been operations for over two years which launched more than twelve games for Android including Shiva: The Time Bender which was one of he first Indian games to be featured by Google Play globally, and Dadi vs Jellies, which won the Game of the Year award at the Nasscom Game Developer Conference 2014.
Hike Messenger launched in December 2012 and has over 35M users and has raised $86M from Tiger Global and BSB till date. The app has young user base with over 90% of its users being under the age of 25 and residing in India. The messaging app has localised features, which are developed keeping in mind the infrastructural and cultural requirements such as Regional Stickers – helps users express more in their own language, hike Offline – lets you message your friends even when they’re offline, Hidden Mode-allows user to hide their private chats with a password, Heavy File Transfer – allows you to send files of any type and up to size of 100MB, News – helps uses to get news updates.
