Asus, the Taiwanese computer hardware and electronics company, has reached a significant milestone with the launch of its 200th store. The new store is located in Eurotech Infosys, G2 Goverdhan House, 53-54 Nehru Place, New Delhi, India and is a part of Asus’s ongoing expansion strategy in the country.
Asus has been steadily increasing its presence in India, which is one of the fastest-growing markets for technology products. The company has been catering to the needs of the Indian consumers for more than a decade and has established itself as a trusted brand in the country. The new store launch is a testament to the company’s committed to the Indian market and its customers. Also, concerted effort towards enhancing the overall purchase experience for consumers in India.
The new store is spread over an area of 500 square feet and offers a wide range Asus products, including laptops. Desktops, smartphones, and gaming accessories. The store is designed to provide customers with a premium shopping experience, with a modern and sleek interior, and knowledgable sales staff who can help customers with their product queries.
The launch of the 200th store is a significant milestone for Asus, and the company plans to further expand its retail footprint in the country. The company’s focus on retail expansion is driven by the increasing demands for technology products in India, which is expected to grow significantly in the coming years. Aditionally, the launch of its 200th store, Asus has reaffirmed its commitment to the Indian market and its customers and is poised to further expand its retail footprint in the country.
The new store will also have designated ROG gaming zones equipped with the latest technology tools required for esports, which e-sports enthusiasts and gamers can enjoy free of cost. The brand has existing 8 ROG exclusive outlets in the country.
Speaking about the milestone, Arnold Su, Business Head, Consumer and Gaming PC, System Business Group, ASUS India, said:
“We are elated to launch the 200th ASUS store in India, marking a major milestone as we continue our expansion and growth plans across India. Since the country is an important market for us, we are opening stores in high-traffic locations that are easily accessible to meet the diverse needs of all consumers. It is good to see our retail strategy achieving execution in a time frame that is shorter than that which is projected. It is indicative of the dedication that goes into all our efforts to serve customers not only with the best products but an enhanced brand experience. The in-store purchase experience is a crucial component in the endeavor to engage with our customers and to surround them with Incredible solutions. This year, we aim to add at least 20 stores every quarter and take the total number to 300 stores. To build deeper roads, we are not only targeting urban markets but also suburban markets in tier II and Tier III cities to establish multiple touchpoints. Moreover, suburbs often have a higher demand for convenience and accessibility, which our retail stores aim to provide.”