Adobe Takes Creativity Mobile At MAX 2014

At Adobe Max 2014, Adobe announced that they are shipping a milestone release of Creative Cloud that transforms how creatives work across desktops and devices. This major release includes significant feature updates to 13 essential CC desktop tools that link to a new family of integrated mobile apps. Apart from updating Photoshop CC and Illustrator CC it also includes Touch support for Microsoft Windows 8 and Surface Pro 3 & 9 new mobile apps that extend the power of Photoshop, Lightroom, Illustrator and Premiere franchises onto mobile devices. All these updates available to Creative Cloud members by the end of the day at no additional cost. The new and updated mobile apps are free to everyone.

Commenting on the launch, David Wadhwani, Senior Vice President, Digital Media, Adobe, said:

“The pace of innovation continues to accelerate with Creative Cloud and today we are introducing a new family of mobile apps that are deeply integrated with flagship CC desktop tools, like Photoshop and Illustrator, and taking mobile devices into the creative mainstream. Also, new capabilities, such as Creative Talent Search, show that Creative Cloud is evolving into an increasingly powerful resource for our millions of members.”

Adobe also launched a public beta of a Creative SDK that enables the delivery of mobile apps that connect to Creative Cloud, kick-starting a new era of third-party app innovation for creative developers. The company also introduced Creative Talent Search, connecting creatives around the world with job opportunities from top brands and companies.

The new Creative Cloud release includes a new Creative Profile and it connects creatives to their work, to the assets they use to create and the communities that matter to them – no matter where they are. Files, photos, colors, brushes, shapes, fonts, textstyles, graphics and any other assets are always at their fingertips. The good thing is that, the new Creative Profile moves with creatives from app-to-app and device-to-device, so assets automatically appear when they need them in the right context.

The release includes radical new connections between essential CC desktop tools and a new family of mobile apps that extend the power of Photoshop, Illustrator, Premiere Pro and Lightroom onto mobile devices. The line-up, includes:

In the Photoshop family, Photoshop Sketch lets creatives draw with new built-in expressive brushes and enables an integrated workflow with Photoshop CC and Illustrator CC. Updates to Photoshop Mix extend precise mobile compositing capabilities and now includes enhanced integration with Photoshop CC, as well as a new iPhone version. A new Lightroom Mobile app builds on integrated desktop and mobile workflows and includes features to allow clients, friends or family to select favorites and leave comments for photos shared online; and GPS information from iPhone photos now syncs with Lightroom desktop.

In the Illustrator family, Illustrator Draw (formerly Adobe Ideas) gives users access to their favorite vector drawing tools and features in a modern, streamlined interface, high-fidelity integration with Illustrator CC and enhanced support for Adobe Ink and Slide. Illustrator Line, a precision drawing app, gives creatives new features for perfectly distributing shapes as they draw, plus the ability to send sketches to Illustrator CC, where they have full access to their original vector paths for editing.

In the Premiere family, the brand new Adobe Premiere Clip app easily transforms the video shot on iPhone or iPad into edited videos that are simple to share. Aspiring videographers can then send their compositions to Adobe Premiere Pro CC for advanced editing and finishing.

Adobe also introduced a new category of “capture” apps to create designs and bring them into creative workflows:

Adobe Brush CC lets designers craft unique brushes, on iPad or iPhone, to use in Photoshop CC, Illustrator CC or Adobe Illustrator Sketch. Any photograph can be made into a brush, so creatives can quickly and playfully design beautiful, high-quality brushes that can range from photorealistic, to organic, painterly or graphic.

Adobe Shape CC is a simple, unique and fun way to capture and create shapes on iPhone or iPad, wherever inspiration strikes. A high-contrast photo of anything – a chair, a pet, or a hand-drawn font – is converted into vector art that can be used immediately in Illustrator CC and Adobe Illustrator Line via Creative Cloud Libraries.

Adobe Color CC (formerly Adobe Kuler) allows creatives to capture colors and save them as themes that are immediately available in other Adobe applications, including Illustrator CC and Photoshop CC.

All these mobile apps work with all Creative Cloud plans and giving everyone which includes freelancers, creatives in large organizations – access to all the benefits of a deeply integrated mobile and desktop workflow, connected via their Creative Profile.

New Features For Essential CC Desktop Tools

The new Creative Cloud release includes powerful new features for Adobe’s flagship creative desktop tools and it includes Touch support on Windows 8 devices for key design applications, new 3D print features and enhanced Mercury Graphics Engine performance for Photoshop CC, a new Curvature tool in Illustrator CC, interactive EPUB support in InDesign CC, SVG and Synchronized Text support in Muse CC, GPU-optimized playback for viewing high resolution 4K and UltraHD footage in Premiere Pro CC and HiDPI and new 3D support in After Effects CCC. Building on the success of Creative Cloud capabilities such as file sharing, Behance and TypeKit, new services, available today, include:

Creative Cloud Market is a collection of high-quality, curated content that’s freely accessible to Creative Cloud members. Access and use thousands of professionally crafted files, including user interfaces, patterns, icons, brushes and vector shapes, to speed through desktop and mobile projects.

Creative Cloud Libraries is a powerful asset management service that lets creatives easily access and create with colors, brushes, text styles, and vector images through Creative Cloud desktop, mobile apps and services. Creative Cloud Libraries connects desktop tools like Photoshop CC and Illustrator CC to each other — and to companion mobile apps.

Creative Cloud Extract is a cloud-based service that reinvents the Photoshop CC comp-to-code workflow for web designers and developers, letting them share and unlock vital design information from a PSD file (such as colors, fonts and CSS) to use when coding mobile and desktop designs.

Apart from all these new launches, Adobe also launched Creative Talent Search today and it connects creatives across the globe with job opportunities from top brands and companies. Hiring managers using Talent Search are able to use advanced discovery tools to din the right talent for their job.