Samsung has launched the company’s latest smartphone – Galaxy J2 (2016) at a price tag of Rs. 9,750. It comes in Gold, Silver & Black colour and will go on sale starting from July 14 across all channels. It also comes with 6 months of double data offer for Airtel prepaid customers worth of Rs. 4500. The Samsung Galaxy J2 (2016) comes with new features like Smart Glow & Turbo Speed Technology (TST). It also comes with Ultra Data Saving mode powered by Opera Max and the S Bike Mode.
Commenting on the launch, Manu Sharma, Vice President, Mobile Business, Samsung India, said:
At Samsung, we are always looking for ways to enhance user experience and drive consumer delight. With the advent of 4G, exponential increase in app usage and ensuing need for multi-tasking, consumers are on the lookout for high performance device. With Turbo Speed Technology, Samsung engineers have made a quantum leap in optimizing the operating system and hardware to provide consistent best-in-class performance out of the box and over time. Samsung Galaxy J2 2016 also comes with an innovative ‘Smart Glow’ notification system which has a wide-range of utility benefits while also adding a fresh new design element to the device.
On the specifications front, it feature 5-inch HD Super AMOLED display with a resolution of 1280 x 720 pixels and it is powered by a quad-core processor which is paired with Mali-400MP2 GPU & 1.5GB of RAM. It runs on Android 6.0 Marshmallow operating system and has 8GB in-built memory which can be expanded further up to 32GB via microSD card.
On the imaging front, it features 8MP auto-focus rear-camera with LED flash and 5MP front-facing camera for selfie & video-calling.
It has dual-SIM support and connectivity features like 4G LTE, Wi-Fi 802.11 b/g/n, Bluetooth 4.1, GPS.
It packs 2600mAh battery.
The Smart Glow LED notification system consists of an LED ring around the rear camera and it can be customized for priority notifications of any app or contact. Up to four alerts can be set with customized colors. It also alerts a user if they are running low on battery, internal memory, or mobile data. Users can also use the Smart Glow LED ring to position the rear camera for selfies with the Selfie Assist feature. The Smart Notifier software feature allows customizable notifications.
The Turbo Speed Technology (TST) promises superior device performance including native apps to load up to 40% faster than devices with double the RAM. Samsung says that it has rewritten native apps such as camera, gallery, and contacts, etc. that are most frequently used by consumers. It also proactively shuts down idle processes running in the background and declutters RAM using its intelligent memory system to ensure resources like RAM and processor are free and ready to take on new tasks, thereby extending fastest in-class experience.
