Micromax YU Televentures has launched the company’s latest smartphone – Yureka Black in India at a price tag of Rs. 8,999. The smartphone will be available in chrome black & matte black finish color and available on Flipkart starting from June 6th, 2017 at 12:00 A.M.
Yu Yureka Black Specifications And Features:
Display, Processor, Operating System, and Memory
On the specifications front, the smartphone features 5-inch Full HD 2.5D display with a resolution of 1920 x 1080 pixels and protected by Corning Gorilla Glass 3. The smartphone is powered by 1.4GHz Qualcomm Snapdragon 430 processor which is paired with Adreno 505GPU & 4GB of RAM. The smartphone runs on Android 6.0 Marshmallow operating system with and it has 32GB internal storage which can be expanded further up to 128GB via microSD card.
Camera:
The smartphone features 13-megapixel rear camera with Sony IMX 258 sensor, dual-LED flash and 8-megapixel front-facing camera with LED flash for selfie & video-calling. The rear camera comes with features like night mode, beauty filters, Super Pixel and HDR mode.
SIM Card Slot, Connectivity, and Sensors:
The smartphone has Hybrid SIM card slot and comes with connectivity features like 4G, VoLTE, Wi-Fi, and Bluetooth. GPS. Talking about the sensors, the smartphone comes with an accelerometer, ambient light sensor, and proximity sensor.
Dimensions, and Weight
The smartphone measures 142.5×69.9×8.73mm and weighs 150g
Features:
The smartphone features a metal unibody and has a glossy back similar to Apple iPhone 7Jet Black. The smartphone has a fingerprint sensor embedded into the home button and has gesture support like lock screen, one-handed mode, easy screen shots, full page, smart actions, flip to mute, direct call, flip to snooze, etc.
Battery:
The smartphone packs 3,000mAh non-removable battery and it comes with power saving mode.
Competitors:
At such a price tag, the smartphone will compete with Xiaomi Redmi 4, Lenovo K6 Power, Moto G4 Play, Coolpad Note 3 Lite, and others.
Press Release Quote:
Commenting on the launch Shubhodip Pal, Chief Marketing, and Chief Commercial Officer, Micromax Informatics said:
“Most of the consumers in the age group of 18-25 years felt that all the smartphones in the sub 10K category look almost the same. With Yureka Black, we are targeting these consumers who believe that the phones should be a reflection of their personality and are looking for smartphones which are not just strong on the hardware front but are aesthetically great looking as well. Hence, we have worked towards making a difference in the design language of the smartphone to align them with the evolving needs of the new-age consumer, and addressing them before anyone else in the eco-system. The launch of Yureka Black is a testimony to this vision as we are bringing together the elements of unmatched design, style, and performance in one device.”
He further added:
“We are super excited to join hands with Flipkart yet again as this would help us reach out to the young hyper-social consumers. With Yureka we ushered in a smartphone revolution and with the successor of the iconic smartphone, we aim to continue our pursuits to breach barriers and reach newer heights in the online smartphone category”
Speaking on the partnership, Ajay Yadav, Head of Smartphones Category at Flipkart said:
“It is our continuous endeavor to bring latest smartphones at affordable price points while creating the right connects between brands and buyers. Our exclusive brand alliances, a step forward in that direction, have yielded great response from customers, helping us reinforce our market leadership in the smartphones category. We are confident that the new Yureka Black, which has already generated much hype, will be a hit among Flipkart customers”
