In an event in Bengaluru, Xiaomi India has unveiled its first MI Home Store and the store will open for public starting from next Saturday, May 20th, 2017. The store is located at Phoenix Market City Mall, Whitefield in Bengaluru, close to company’s head office in India. The company expects to open 100 Mi Homes across India in the next two years. Upcoming Mi Home stores will be located in other metro cities such as Delhi, Mumbai, Hyderabad, and Chennai.
The store will have the entire range of Xiaomi products where customers can experience and buy Xiaomi products like smartphones, power banks, headphones, fitness bands, air purifiers as well as other ecosystem products that are launched in India. In case, where the store does not have available stock of a particular product, the customers will be given an F-code to complete the purchase the product online.
In the month of October 2016, Xiaomi launched the first Mi Home in China and as of now, the company has more than 70 Mi Home stores globally.
Press Release Quote:
Speaking at the launch, Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India said:
“We are extremely excited to announce the first ever Mi Home in India, marking yet another important milestone in Xiaomi’s India journey. We are using the lessons learned from operating a very successful and lean online channel to offline retail via our Mi Home stores. Mi Home stores are built on our Internet+ new retail concept and will have efficiencies similar to the online channel. We will provide a phenomenal user experience, where Mi Fans will be able to browse and experience our products first-hand at their leisure, before making a purchase. Setting up offline stores will also help to make our products more readily available for buyers across the country.”