• Home
  • About
  • Advertise
  • Contact
  • Menu
  • Skip to primary navigation
  • Skip to secondary navigation
  • Skip to main content
  • Skip to primary sidebar

GadgetGuide4U

  • Home
  • About
  • Advertise
  • Contact

Sony Launches Marketing Campaign – Awareness Around Mobile Hygiene

Sony launched a new marketing campaign for the recently launched M4Aqua. The campaign focuses on Sony creating awareness around mobile related hygiene thereby encouraging consumers to lead a healthy lifestyle. The campaign, dirtphones.org started on 12th June, 2015.

Commenting on the campaign, Ryusuke Fukushima, Deputy General Manager Marketing Communications, Sony India said,

“This campaign is a small step from our end to educate users about mobile related hygiene. We hope to convey our message to as many people as possible and encourage consumers to lead a healthy lifestyle.”

To create public awareness on the issue, Sony India has launched a microsite called dirtyphones.org, where consumers can get information on recent studies by relevant organizations reflecting some interesting trivia on mobile hygiene.The microsite is an interactive platform for consumers where they can read about the issue and also take the Germ-O-Meter test to find dirt level on their phone. Through this endeavor, Sony highlights the concern of phones getting dirty when in use during our daily lives and the need to keep them clean and disinfected.

The microsite highlights the key features of the new phone M4Aqua and shares instructions on how one can clean the phone by taking advantage of its waterproof feature. With the M4Aqua being the first of its kind waterproof phone in the mid-range segment, it becomes easy and affordable for the consumer to keep his/her phone clean, as and when required.

Tweet
Share3
Pin
3 Shares
Previous Post: « Teewe 2 Now Available On Flipkart For Rs. 1920
Next Post: Micromax Invests in ixigo »

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

Newsletter

Sign up to receive email updates and to hear about our latest adventures!

We won't sell your email or send you spam.

Search our site

  • About
  • Advertise With Us
  • Contact
  • Disclosure
  • Mobile Phone, Consumer Electronics Products, Technology News, And More
  • Privacy Policy
  • Terms Of Use

Site Footer

Sign up to receive email updates and to hear what's going on