Snapdeal has unveiled the automobile platform – Snapdeal Motors and it is integrated with online booking along with loan approvals within 2 minutes of the vehicle purchase. it is the first-of-its-kind platform which offer customers to browse through a variety of automobile options/variants. You can also book the vehicle online or you can choose easy financing options with documentation support or you can also ask for test drives too.
Speaking about the dedicated platform, Tony Navin, Senior Vice President, Partnerships and Strategic initiatives, Snapdeal, said:
“Snapdeal was the first online marketplace to introduce the Automobile category and we have witnessed tremendous growth with over 300,000 bikes sold since launch basis our successful partnership with Hero Moto Corp and others. With the introduction of the Snapdeal Motors, we are aiming to take this to the next level and provide our customers a holistic buying experience marrying online and offline retail channels. This is going to be a very strong platform that we believe should clock over $2 Bn in sales over the next two years.”
Commenting on the technology aspect of this platform, Anand Chandrasekaran, Chief Product Officer at Snapdeal said:
“We embarked on a journey earlier this year to build the most intuitive buying experience for our consumers. A key challenge is to offer a consistent experience across categories while bringing the best content to make decisions in context. With Snapdeal Motors, we are bringing together the benefits of e-commerce including convenience and deep assortment. With industry specific content and features including auto loans and exclusive auto partnerships we will move the needle on how e-commerce impacts our users’ lives. Snapdeal Motors is available on our web, mobile and app platforms.”
As of now, Hero MotoCorp and Piaggio are available on this platform at launch and automobiles from Mahindra, Suzuki Motorcycles and Datsun will be available soon. Once customers have selected their preferred automobile model, they can choose dealers on the basis of proximity and estimated delivery date. Customers will need to pay a nominal booking amount on Snapdeal Motors and will have access to attractive financing options as well. Snapdeal Motors will also provide a ‘Test Drive at Home’ and ‘Door Step Delivery’ option for customers in the coming weeks.
