On the occasion of Diwali Festival, PayUmoney has announced “Fayda Fest” and it will kickstart today. It is expected to last minimum three months. If you do not know, PayUmoney is an online payment solution provider and earlier they launched the successful campaign, FaydeKiAadat.
Commenting on the campaign, Mr. Nitin Gupta, CEO & Co-founder, PayUmoney commented:
“The campaign was designed and finalised after several brain storming sessions. We realised that we didn’t want to run a generic shopping fest offering discounts on products that people buy once in a month or a year. We wanted a value added campaign over and above the concessions we offer. Based on this line of thought, we devised a campaign that would make a more concrete offer for our patrons and has a meaningful impact on their lifestyle this Diwali.”
According to the company, the Fayda Fest will exhibit products from two different categories viz. food and grocery as of now and will add more categories such as hyper local and taxi bookings going forward. Under the said campaign, PayUmoney is offering 10 percent cash back which is capped at Rs.50. Adding to the flavour of the seasonal campaign are some of the top players of the industry viz. Tiny Owl, Food Panda, Grofers, Nature’s Basket, Jugnoo etc. PayUmoney is also likely to announce the addition of a Hyper Local services category soon.
The shopping fest will be available on new landing page and consumers can visit www.payumoney.com/faydafestival/ to do shopping during the festival.
