HARMAN has launched the company’s new logo and a new division name. The new logo represents the company’s miss to enable seamless, connected lifestyles for home, car, stage & enterprise through its leading audio products, infotainment systems, software and connected services.
Commenting on the new logo, Dinesh C. Paliwal, Chairman, President and Chief Executive Officer of HARMAN, said:
“The evolution of our brand identity showcases HARMAN as a powerful, proven and progressive technology company at the center of a connected and ever-changing world. Our products and services are engineering the connections between people and all of the life experiences that surround them. The reinvention of our logo symbolizes the ever-evolving spirit of our Company and our commitment to innovating brilliant solutions that truly integrate our connected lifestyle.”
If you do not know, Harman delivers innovative products & technologies for homes, automobiles, recording studios and venues across the world, growing from an audio pioneer into a broader connected technology partner. With the launch of new logo, HARMAN also introduced the new tagline “Expect Brilliance”, it represents the company’s elevation beyond award-winning audio and automative supplier, to a complete technology provider for seamless living.
Apart from this, Company also updated its division names and the infotainment division will be known as Connected Car, Professional division becomes Professional Solutions, Lifestyle division becomes Lifestyle Audio and Reddened, Symphony Teleca and HARMAN Automotive Services are now within a fourth division: Connected Services.