Eureka Forbes in partnership with Bissell has introduced a first of its kind Zero-bend, the Upright and Multifunctional range of vacuum cleaners in India in the range of Rs. 8,000 to Rs. 20,000. The products will be sold through the sales network of Eureka Forbes across all cities in the country. For your information, the Zero Bend range will allow the company to enter a new and premium segment, wherein all the machines will be easy, convenient and
Eureka Forbes launches this range of products after undertaking deep consumer studies to understand the growing and changing needs of a new India. The data and insights were mined from large groups of upwardly mobile women, young families, the millennial consumer, nuclear families and many other demographic groups which led the company to launch this premium range of vacuum cleaners, comprising four models including the Mop and Vac, Steristeam, Kordfree and Spot Eraser. This premium range of products is well crafted, aesthetically designed, versatile and equipped with the zero-bend feature to enhance the cleaning experience, satisfy multifarious cleaning needs, provide the required comfort whilst being exceedingly easy to use for all demographics – A true marriage of Technology with Tradition!
Mop and Vac the only product of its kind in the world is a multi-function 3-in-1 machine that eliminates the cleaning steps and tools normally used around your home. The machine washes and dries any tiles, marble, carpets, hardwood et al, in one easy step and comes with a self-cleaning mechanism where the unique brush roll scrubs and washes floors for a deeper clean and does not put out dirty water back on the floor again.
Steri Steam is a powerful 2 in 1 Steam mop and handheld steamer. With the power of steam, it eliminates 99.9% of germs and bacteria. It is eco-friendly as no chemical usage is involved. The machine is a multisurface steam cleaner and comes with a 15 piece toolkit.
Press Release Quote
Speaking on the launch, Mr. Marzin R Shroff, MD & CEO, Eureka Forbes Limited said:
“Having been the experts and market leaders in cleaning for 35+ years, the company has moved
one-stepahead in terms of product innovation. With the exclusive alliance with BissellEureka Forbes aims to provide assured quality products, convenience, multifunctional and hybrid cleaning solutions to Indian consumers. The new range has been designed for discerning Indian homes, based on consumer insights and customer behaviour. Taking all the opportunities into consideration we are launching a one-stop cleaning solution for all customer needs and marrying technology with tradition in the truest sense”