In an event in New Delhi, Canva has announced its official launch in Indian market. Canva is the online graphic design platform based in Sydney, Australia, and aims to make graphic design amazingly simple for everyone, allowing users to create professional quality designs. If you do not know, Canva is already used in more than 179 countries and more than 1 million designs are created on the platform, each week.
Melanie Perkins, CEO & Founder, Canva, said:
“We are incredibly excited to be launching Canva in India. It’s already one of our top five markets, and we see great potential for it to become an even bigger market for us. We will be investing in local marketing, business development and brand partnerships in India with the goal of getting the word about Canva out to Indian social media marketers, bloggers and small businesses, and empowering them to create their own beautiful designs. We’ll also be launching our Canva Experts partnerships in India and working with local firms to help Indian users get the most out of the platform. We decided to launch in India because it’s already a key market for Canva, and we feel it has great potential for growth, especially considering Indians are known to have a strong design aesthetic, and be early adopters of new technology and applications. Canva Experts are local firms who work closely with Canva and represent the platform at events, holding trainings and working with local communities to get the most out of the platform’s potential.”
In just two years, Canva reached 5 million users in the world and has 150,000 users already in India. Indian users, which account for Canva’s 4th largest market, have already created more than 1 million designs. By seeing this growth, the company aims to reach 1 million users in India by the end of 2016 and with over 2,000 users signing up in India every day, Canva is seeing exponential growth in the local market, reinforcing its pursuit to become more deeply entrenched in local conversations around design simplicity and the role of the internet in propelling it.
Adding further,
“Design in India comes with a background of so much colour, vibrance and a multicultural ethos that is native to the Indian spirit. For this reason, we are launching in India with customized festival themed templates to cater to digital marketers, bloggers and designers during the upcoming festive season. The company’s decision to offer customized Indian design elements in its design library. Canva now has templates for cards and social media posts to celebrate festivals such as Durga Pooja, Dussehra and Diwali.”
