• Home
  • About
  • Advertise
  • Contact
  • Menu
  • Skip to primary navigation
  • Skip to secondary navigation
  • Skip to main content
  • Skip to primary sidebar

GadgetGuide4U

  • Home
  • About
  • Advertise
  • Contact

ASUS Discovers New Definition Of Luxury For Millennials

Asus has announced the results of the global survey which was designed to identify how consumers between the age group 19 to 35 feel about tablet devices. The age group is commonly referred as Millennials. The survey is conducted with market research firm Edelman Berland, a part of “Luxury on Your Terms” global marketing campaign. The campaign is designed to support the launch of ASUS ZenPad tablet, it’s a premium Android tablet which features interchangeable covers and allow customers to personalise their device. The ASUS Millennial Consumer Global Survey was conducted in June 2015 by Edelman Berland. It involved 2,630 consumers aged between 19 and 35 across five regions, including the USA, UK, Russia, India, and Indonesia.

Asus_Zenpad_10_gadgetguide4u

Erik Hermanson, Head of Marketing (Mobile Products) at ASUS, said:

“We originally conducted this survey to learn more about the role of tablets in the lives of people who use our technology, but in that process we found that Millennials define luxury in a new way. Based on the survey findings, we see the ASUS ZenPad as an ideal solution for Millennials.”

In the United States, 37 percent of the Millennials define luxury as having the time to do the things they love. In India, 40 percent see luxury as the ability to do things in their own way. These results indicate that instead of seeing luxury in terms of material things, young consumers associate the idea of luxury with personal time and freedom.

Tweet
Share
Pin
0 Shares
Previous Post: « Zen Mobile Launches Cinemax 2 With 5.5-inch Display, 2900mAh Battery For Rs. 4,199, Touted As Affordable Smartphone
Next Post: Hugefly Technology Launches NLP Based Software For The e-commerce Market »

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

Newsletter

Sign up to receive email updates and to hear about our latest adventures!

We won't sell your email or send you spam.

Search our site

  • About
  • Advertise With Us
  • Contact
  • Disclosure
  • Mobile Phone, Consumer Electronics Products, Technology News, And More
  • Privacy Policy
  • Terms Of Use

Site Footer

Sign up to receive email updates and to hear what's going on