On becoming the biggest chain of single brand in retail stores in the country, Samsung India Electronics has announced the launch of “Samsung Blue Fest” an exciting consumer promotion campaign to celebrate it. In this, a consumer get free device care for one year on 7 smartphone models. The device care will cover protection from physical and fluid damage for a period of one year on select Samsung Smartphones purchased between 20th and 28th June. In addition to this, Samsung is offering up to 15% off on over 100 models of consumer electronics products such as TVs, ACs, Refrigerators, Washing Machines and Microwave Ovens. Blue Fest also marks the opening of Samsung’s 2100th exclusive store in India.Ranjivjit Singh, Senior Vice President, Corporate Marketing, Samsung Electronics India, said:
“Consumers tend to push their electronics purchase to the festival season. With the Blue Fest, their wait is over. Consumers will have the opportunity of owning their favourite Samsung device now.”
Mr. HC Hong, President & CEO of Samsung India Electronics, said:
“As we complete 20 years in India, Samsung Electronics has emerged as the most preferred brand for Indian consumers across product categories. Samsung Blue Fest will bring Indian consumers closer to purchasing their favourite Samsung product. With 2,100 exclusive stores in India, this is testament to our commitment to the market and our endeavour to provide the Indian consumer a better life.”
Samsung has regularly introduced India-inspired innovations and with the recently launched Samsung “Make for India” campaign. The ‘Make for India’ campaign is designed to showcase Samsung’s most recent India-centric innovations. Samsung is dedicated to improving the lives of consumers through its constant pursuit of ground breaking innovations and value creation and has launched products which are specifically designed for the Indian consumers.
