YU has launched the company’s latest smartphone – YUNIQUE in India at a price tag of Rs. 4,999. It comes in Black colour and will go on sale starting from September 2015 on Snapdeal in flash sale model. As a promotional offer, it comes with double data offer for Airtel customers and the registrations for the sale begins at 6:00 P.M starting today. YU YUNIQUE will compete with other affordable 4G smartphone like Phicomm Engergy 653 & Lenovo A2010, both smartphone launched at same price.


Commenting on the launch, Rahul Sharma, Founder, YU Televentures said:

“India is at the tipping point of digital revolution and we expect 4G technology to push internet usage to an unprecedented level. Consumer demand is constantly shifting towards devices offering multi-tasking capabilities, 24×7 data connectivity with increased video consumption and real-time mobility solutions. However to boost adoption, 3 key things including price, product and reach are important. I feel that with YUNIQUE being available at 4,999 through a partner like Snapdeal that has the farthest reach, we have a compelling preposition to delight the consumer.”

Commenting on the partnership with YU, Kunal Bahl, Co-founder & CEO, Snapdeal said:

“We are extremely excited about our partnership with YU, a brand that has truly redefined the technology experience. Priced attractively, YUNIQUE comes packed with features and is sure to capture the interest of users looking to migrate to 4G technology. Together with YU, we look forward to bringing in more revolutionary and game changing gadgets and services for our customers across the country. We have seen an enthusiastic response from customers in the pre-launch phase and we are confident that we will see tremendous response towards its launch.”

YU YUNIQUE Unboxing Video

On the specifications front, it features 4.7-inch IPS display with a resolution of 1280 x 720 pixels at 312 PPI. It is powered by Quad-Core 64-bit Qualcomm Snapdragon 410 processor which is paired with Adreno 306 GPU & 1GB of RAM. It runs on stock Android 5.1 Lollipop and it doesn’t run on Cyanogen OS on top of it. If you want to run Cyanogen OS on top of it, the you can head to YU service centres to upgrade it for free. Above all, flushable ROM will be available in future. It has 8GB in-built memory which can be expanded further up to 32GB by using microSD card.

On the imaging front, it features 8-megapixel rear-camera with LED flash and 2-megapixel front-facing camera for selfie & video-calling.

It has dual-SIM support and connectivity features like 4G LTE, 3G HSPA+, Wi-Fi 802.11 b/g/n, Bluetooth 4.0, GPS.

It packs 2000mAh battery.

YU YUNIQUE specifications

  • Display: 4.7-inch (1280 x 720 pixels) IPS Fully Laminated display with a resolution of 1280 x 720 pixels and it is protected by Corning Gorilla Glass 3 protection
  • Processor: 1.2 GHz Quad-Core 64-bit Qualcomm Snapdragon 410 (MSM8916) processor with Adreno 306 GPU
  • Memory: 1GB RAM, 8GB internal memory, expandable memory up to 32GB with microSD
  • Operating System: Stock Android 5.1 (Lollipop) or Cyanogen OS 12.1
  • Camera: 8MP rear camera with LED Flash, f/2.0 aperture and 2MP front-facing camera, 83-degree wide-angle lens, f/2.4 aperture
  • Dimensions: 134.5×67.5×8.3mm
  • Weight: 128g
  • Connectivity: 4G LTE, 3G HSPA+, Wi-Fi 802.11 b/g/n, Bluetooth 4.0, GPS
  • Battery: 2000mAh battery
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