Micromax subsidiary YU Televentures has launched the company’s latest flagship smartphone – YU YUNICORN in India at a price tag of Rs 12,999. It comes in Rush Silver, Graphite & limited edition Rush Gold colours and available on exclusively on Flipkart. For the first month, the phone is available at a price tag of Rs. 12,999 and after while it costs Rs. 13,499. Registrations for the sale will start from today at 2:00 P.M and the first flash sale helps you to save money, as there is a 10% cashback for SBI users. It features metal body with chamfered edges. The Yu Yunicorn will come with Rs. 400 in the Yu Wallet, and the first consultation free on Lybrate.


Commenting on the launch Rahul Sharma, Founder, YU Televentures said:

“With YU, we stepped out to challenge the set norms, and it has been a great journey for all of us, which has seen us receive great support from our community, partners and consumers to make YU as the leading online smartphone brand in less than a year. With YUNICORN, we are integrating a great hardware with meaningful innovations that directly address ever evolving consumer needs at an unmatchable price point”.

He further added:

“At YU, we understand that our community wants to create their own smartphone experiences. Project Highway, is a step in that direction and is an amalgamation of various platforms to setup an infrastructure and leverage the contribution of many developers. We can see hundreds of commits from external developers and our internal team also contribute to the same platform, a lot of that code is already merged and the ROM is getting better and more stable day by day.”

“We continue to expand our reach and capabilities,” said Chris Giordano, CEO of MiMedia:

“Consumers deserve a best in class platform where they’re able to organize, enjoy and privately share their digital lives from anywhere, on any device. With this partnership, we’re proud to give the consumers in the special country of India a product of this caliber.”

He further added:

“As the leader in the Indian smartphone market, YU is implementing new technologies to enhance consumer experiences, supporting the company’s strategic vision of building a robust ecosystem of world-class devices and services.”

Commenting on this partnership, Ajay Yadav, VP – Smartphones, Flipkart said:

“Demand for smartphones with good specs and new age technology is on a constant rise in India. YUNICORN by YU is an exceptional piece of engineering which will offer customers a complete premium experience. We are happy to announce the exclusive launch of this device on our platform. Backed by powerful features and iconic design, this new offering from YU will sync well with customers looking for an enhanced smartphone journey. We look forward to delighting customers with superior quality products in partnership with YU.”

On the specifications front, it features 5.5-inch Full HD 2.5D curved glass display with a resolution of 1920 x 1080 pixels at a 1000:1 contrast ratio. It is powered by 1.8GHz Octa-Core MediaTek Helio P10 processor which is paired Mali T860 GPU & 4GB of RAM. It runs on Android 5.1 Lollipop operating system with AOS (Android on Steroids) Ui on top of it and has 32GB in-built memory which can be expanded further up to 128GB via microSD card.

On the imaging front, it features 13MP rear-camera with dual-tone LED flash and 5MP front-facing camera for selfie & video-calling.

It has connectivity features like 4G LTE,WiFi 802.11 b/g/n, Bluetooth 4.1, GPS.

It’s packs 4000mAh battery which offers 20 hours of talk time and 500 hours of standby time. It also offers fast charging support.

It has brushed aluminium back and 8.5mm slim metal frame. It has a fingerprint sensor embedded into the home button that lets you unlock the phone in less than 0.2 seconds.

The Around Yu services platform is upgraded to v2.0 and partnerships with Ixigo, Ola, Uber enable bookings. Recent acquisitions like Lybrate will also be integrated to help find a doctor, with Scandid for comparison shopping. The company also unveiled the Yu Wallet, which lets you pay bills, recharge your phone and more.

YU YUNICORN specifications

  • Display: 5.5-inch Full HD 2.5D curved glass display with a resolution of 1920 x 1080 pixels at 1000:1 contrast ratio, 450 cd/m2 brightness
  • Processor: 1.8GHz Octa-core MediaTek Helio P10 processor with Mali T860 GPU
  • Memory: 4GBRAM, 32GB internal storage, expandable memory up to 128GB with microSD
  • Operating System: Android 5.1 (Lollipop)
  • SIM Card Slot: Hybrid Dual SIM (nano+nano/microSD)
  • Rear-Camera: 13MP rear camera with dual-tone LED flash, f/2.2 aperture, 5P lens, PDAF
  • Front-Camera: 5MP front-facing camera, f/2.0 aperture, 4P lens
  • Dimensions: 75.4×153.3×8.5 mm
  • Weight: 172g
  • Connectivity: 4G LTE,WiFi 802.11 b/g/n, Bluetooth 4.1, GPS
  • Battery: 4000mAh battery

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