Microsoft has announced that the Xbox One, Xbox Live, Xbox One accessories and all Microsoft-published Xbox One game titles are available on Flipkart. Starting October 15, 2015, Microsoft’s entire range of Interactive Entertainment Business (IEB) portfolio will be available on e-commerce retail partner Flipkart alongside Amazon.in. According to Microsoft expansion strategy, Microsoft in the month of August announced the availability of Xbox One and Xbox One accessories at selected Microsoft Priority Resellers.
Commenting on the same, Anshu Mor, Director – Interactive Entertainment Business, Microsoft India said:
“Over the last one year, through our partnership with Amazon.in, we have received an overwhelming response from consumers for Xbox One and Xbox 360 in India. Responding to this growing demand, we are now extending the availability of our portfolio to Flipkart. With this move, we are looking to further expand our presence in the market.”
Commenting on the availability of Xbox One and Xbox One accessories on its platform, Adarsh K Menon, Vice President – Electronics, Flipkart,said:
“Demand for our gaming category is witnessing exponential growth, fuelled by Flipkart’s large youth consumer base. Our partnership with Xbox will further enrich the portfolio and will also add to this experience by tying up with leading gaming publishers across the globe to bring in the latest gaming titles. Xbox will be available on our platform on themidnight of October 15th, as a part of the Flipkart Big Billion Days.”
The all-in one gaming and entertainment console will be available online on Flipkart & Amazon.in and on selected Microsoft Priority Resellers at a starting price tag of Rs. 34,990/