Vodafone India has launched the Double Validity offer, which gives pre-paid customers a great reason to talk more at lower rates. The offer will enable customers to talk more at attractive rates, affordable prices and an opportunity to double the validity of rate cutter products at a nominal cost of Rs. 7.


Elaborating upon the Vodafone Double Validity offer, Apoorva Mehrotra, Business Head- Delhi NCR, Vodafone India, said:

“Mobile telecom services in Delhi NCR are still largely voice dominated with over 72 percent of the market revenues contributed by Voice. Double Validity is one more customer centric initiative from Vodafone, conceptualized with the objective of ensuring our customers get control on how they utilize their plan and get full value for money. It is a refreshing new offering that blends affordability with customer empowerment.”

All pre-paid customers in Vodafone in Delhi NCR can avail this offer through any of the following routes (via 121, through the special offers section on the Vodafone website, My Vodafone app or by walking into any of Vodafone’s 48000 outlets, 50 Vodafone stores; 182 mini stores across Delhi-NCR) and can choose to double the validity of the selected voice rate cutter by paying just INR 7. This value offer is valid on the rate cutter pre-fixed with ‘DOUBLEVALIDITY’.

If you do not know, Vodafone is one of India’s leading mobile service providers with 7.72 Million pre-paid customers in Delhi NCR & sees a great potential in the rate cutter segment. Above all, in order to enhance awareness and adoption of the Double validity offer, Vodafone is also launching a high decibel marketing campaign across TV, Radio, retail, digital, OOH bannering, point of sale merchandise, Cinema screening and Cable TV scrolls in local TV channels.

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