Vodafone India has announced its new campaign – “121 dial kiya kya, Kholo ape offers ka pitara”. It has a unique proposition for each of the 1.2 crore customers in UP West circle and just over a month launch, already 3,00,000 customers already started taking benefits of these unique offers.


Expressing his delight at the high response to the ongoing Vodafone 121 campaign, Dipankar Ghoshal, Business Head, UP West, Vodafone India said

“We had launched the ‘121 dial kiya kya, Kholo apne offers ka pitara’ in UP West and Uttarakhand in June 2015, primarily to create greater awareness and adoption for Vodafone’s customised 121 plans. Vodafone 121 provides a unique and differentiated value proposition to our customers. We are pleased to see that the campaign has generated high interest levels and the growing numbers of customers reaping the benefits of this initiative. I would like to thank our valued customers for their support and continued patronage of Vodafone.”

Through 121 , Vodafone customers can save on their mobile spends by taking the best offer on STD, 3G & 2G data, night calling, minutes pack, tariff cutters for the specific needs and usage patterns. To avail the benefits, Vodafone customers can dial *121#.

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