Vodafone Connected Women Report 2014 released in India and it focus on providing greater access to mobile phones & services to women. It is projected as, it would increase to $29 billion in annual global productivity from 2020.

This Report is produced by Vodafone Group which is supported by the Vodafone Foundation and in collaboration with Oxford University’s Said Business School and Accenture Sustainability Services was released by Ms. Cherie Blair, Founder, Cherie Blair Foundation for Women at a special event held earlier today.


Commenting on the launch, Marten Pieters, Managing Director & CEO, Vodafone Indiasaid,

”The Vodafone Connected Women Report focuses on the impact and potential of mobile technology in various facets of the lives of women around the world. With gender disparity in itself being a big social challenge in India, the number of women owning a mobile phone is considerably lesser than the men. This gap not only affects women’s ability to communicate, but it also presents a lost opportunity in terms of health, education, work, safety and inclusion. At Vodafone, we endeavor to address these issues by developing solutions that harness the power of mobile technology to foster inclusion and empower communities.”

According to a press release, The Vodafone Connected Women Report Illustrates the power of the mobile technology to catalyse economic development and exemplifies its transformational impact across the world with real life cases, Highlighting the impact in India, the Report also features on its cover Ramilaben Somabhai Parmar a RUDIben and profiles in detail the success of the RUDI Sandesha Vyavhar (RSV) initiative from India.

RUDI Sandesha Vyavhar (RSV), a special platform developed leveraging mobile technology, enables RUDIbens to submit their orders via SMS on a basic phone. The software records their transactions, enabling them to track sales and reduce paperwork, significantly increasing their productivity and improving quality of life. The system also enables the RUDI organisation to track and manage stock levels in real time and reduce inefficiencies that previously contributed to lost sales worth up to 20% of revenue.

Speaking about the success of the RSV initiative, Ms. Blair said,

I have been overwhelmed by the success of the RSV project in Gujarat in partnership with the Self Employed Women’s Association and the Vodafone Foundation in India. Many of the women have been able to increase their income significantly, in some cases by as much as four times. With higher profits, they have been able to send their children to school and afford healthcare.”


The RSV Project was awarded a GSMA mWomen Innovation Grant in 2013 to further enhance the application with the integration with Vodafone’s M-pesa mobile money platform. This will enable RUDIbens to make payments remotely; further reducing time wasted by travelling and also enables them to receive payments from customers 24/7. It also won ‘Best Mobile Product in Emerging Markets’, at the 2014 Global Mobile Awards.

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