Vivo has launched the company’s latest smartphone – Vivo X5Max in India at a price tag of Rs. 32,980. It is touted as a world’s slimmest smartphone. Apart from launching Vivo X5Max, Vivo also launched the four edgy & trendy smartphones. All other smartphones targeted at the versatile Indian youth. Vivo has formed a strategix marketing and communication partnership with one of India’s biggest entertainment networks Viacom18 through its Integrated Network Solutions (INS) division to market its marquee products in India. The phone will be available at all leading smartphone retail stores across most of the states in India.

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On the launch, Mr. Shen Wei, Global CEO, vivo Mobile Communication Ltd said,

“Vivo focuses on creating products that combine beautiful design, professional acoustic fidelity as well as extreme video display in order to create a joyful experience for the young and trendy. We dare to pursue the ultimate and constantly build surprises in our products and we are excited to present our marquee products in India. vivo is derived from the responsibility, integrity and from the values we adhere. We insist on doing things right and dealing with the benefit balance well among all of our stakeholders including our customers, employees, business partners and shareholders; making people related to vivo, happy.”

Jacky Liao,CEO, vivo Mobile India,

“We have partnered with Viacom18, which has both young trendy target consumers and music feature in common with vivo. With our first batch of five smartphones, including the stunning X5Max, distribution network across most of the Indian states, our key focus is to continue our commitment to provide consumers with better products and services.”

Sudhanshu Vats, Group CEO, Viacom18 Media Pvt. Ltd. commented on the deal,

“Until today, media brands were viewed merely as a vehicle for advertisements and brand integrations. While the world is currently moving towards creating branded content and AFPs, with this association between Viacom18 and vivo mobiles we have moved beyond merely promoting a brand. What we are offering is an end to end brand service which is the first of its kind in India. This is the beginning of a new kind of brand marketing and we are delighted to be the ones pioneering it.”

On the specifications front, it features 5.5-inch Super AMOLED display with a resolution of 1920 x 1080 pixels and it is powered by 64-bit Octa-Core Qualcomm Snapdragon 615 processor which is paired with 2GB of RAM. It runs on Android 4.4 KitKat with Funtouch OS 2.0 on top of it and has 16GB in-built memory which can be expanded further by using microSD card.

On the imaging front, it features 13-megapixel rear-camera with LED flash and 5-megapixel front-facing camera for selfie & video-calling.

It has dual-SIM support with dual-standby and comes with connectivity features like Bluetooth, Wi-Fi, GPS and 3G.

It packs 2600mAh battery.

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