USHA International Ltd. has launched the company’s next generation cold press juicing technology – NutriPress Cold Press Juicer in India at a price tag of Rs. 20,990 & Rs. 27,990 respectively. Initially, it is available on Amazon.in and shortly will be rolled out across all modern retail stores by 15th May 2016. Later on, this will be supported by counter demonstrations in Delhi NCR, Mumbai, Bangalore, Chennai, Hyderabad and Pune. In metro cities, the company is also providing free home demonstration for all buyers. The products available in two variants, the flagship model comes with 3 filters for different applications and a 75 mm wide full mouth feeding tube. Both the models of USHA NutriPress Cold Press Juicer come with a free recipe book and carry a five year warranty on motor.

On the launch of USHA NutriPress Cold Press Juicer, Mr. Harvinder Singh, President – Home Appliances, USHA International said:

“We are delighted to introduce the USHA NutriPress Cold Press Juicer in India. We at USHA, have always promoted an active lifestyle through our sports association like Ultimate Flying Disc, Ladies Amateur and Junior Golf, and Marathon. We are also associated with sports personalities like Saina Nehwal and Mumbai Indian Team for IPL since last three years. With the introduction of a series of new age appliances in our portfolio like Halogen oven, on the go blenders, air coolers with ionizers, humidifiers and so on, we have further strengthened our commitment to promote an active and healthy lifestyle. Launch of the USHA Nutripress Cold Press Juicer is taking forward this commitment of USHA.”

USHA Nutripress does the juicing in the natural way, extracting juices at low temperature to retain nutrients instead of high speed grinding that happens in normal centrifugal juicers. Apart from fruit juices, the juicers also extracts juice from hard vegetables and green vegetables, delectable frozen desserts, and milk from nuts & grains.

USHA NutriPress can not only preserve more nutrients, yielding the best possible natural flavor but also delivers more juice per fruit/vegetable. This is in sync with the product campaign, which aptly highlights the tagline Get more juice out of life and the underlying key message of living a healthy life. Apart from this, USHA has launched a high decibel 360-degree campaign to create awareness and drive consideration around the new offering. The company has also created a dedicated microsite (www.ushacpj.com) giving details of the product usage.

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