In an event in New Delhi, India, Truecaller has launched a new version of their app – Truecaller 8. The updated app comes with a bunch of new features like SMS Inbox, flash messaging, and Truecaller Pay. Apart from this, Truecaller also announced its partnership with Airtel to launch Airtel Truecaller ID.

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The Truecaller 8 comes with updated ID that brings a useful feature like SMS Inbox that lets you see who’s messaging you and filter out spam messages. According to the company, the new smart SMS features automatically identifies and blocks unknown, spam and telemarketing SMSes as well as blocks SMS by name and number series.

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Truecaller 8 for Android comes with flash messaging feature and it lets you send out pre-defined messages (including emojis) to any Truecaller user.

Truecaller 8 comes with Trucaller Pay and it lets you send or receive money securely over your smartphone. The payment feature was launched in partnership with ICICI Bank and users will be to create their own personal Virtual Payment Address (VPA) in the app, after which they can send and receive money using any UPI ID, or mobile number registered with the BHIM app. Additionally, this feature will be available for both ICICI and non-ICICI users.

Truecaller also announced a partnership with Airtel to launch Airtel Truecaller ID which lets Airtel non-data users that use feature phones receive Flash SMS of unknown numbers before they receive the call This allows features phone users to better avoid spam calls.

Truecaller teaming up with Google to bring Duo video calling within Truecaller app.

With all these announcements, Truecaller also launched their open platform with TrueSDK supporting iOS and the web. TrueSDK enables digital brands on onboard, authenticate and verify users on apps and services.

Press Release Quotes:

Alan Mamedi, CEO and Co-founder, Truecaller said:

“We have been able to build a mobile identity platform and ecosystem that more and more people are relying on a daily basis to build safe and meaningful services on top of it – and today we’re finally able to showcase the true potential of Truecaller. While the Truecaller journey is full of new features to help you solve your daily communication needs, for the first time, we are venturing into a territory that goes beyond knowing who is calling, but once again, it’s an adventure that touches millions of users.”

Abonty Banerjee, Senior General Manager & Head – Digital Channels at ICICI Bank said:

“At ICICI Bank, we always aim to be at the fore-front of creating pathbreaking solutions to leverage on emerging technologies. In keeping with this legacy, the Bank played a pivotal role in conceptualising UPI as an initiative along with NPCI and was the first bank to introduce UPI in its mobile app. We are delighted to offer our UPI platform to Truecaller which is one of India’s most widely used mobile application. With this new service, users will get the benefit of making quick and easy payments to any mobile number registered with the BHIM app, thereby enabling them to reach out to a wider section of people. Additionally, users can also undertake payments for utility services such as pre-paid recharges and post-paid mobile bills at the click of a button. We believe this association shall make UPI payments seamless for a larger audience and will also play a crucial role in strengthening the Government’s ‘Digital India’ mission.”

Mr. Dilip Asbe, Chief Operating Officer at NPCI said:

“NPCI would like to appreciate ICICI Bank and Truecaller for leveraging state-of-the-art UPI technology for enabling secure payments and brining out innovative solution for customers. This remarkable development will encourage more large players in the ecosystem to adopt UPI faster.”

Raj Pudipeddi, Director of Consumer Business & Chief Marketing Officer at Airtel said:

“Airtel has been a pioneer in introducing innovative product solutions to enhance customer experience and we are delighted to announce this partnership, which will be a global first. Airtel and Truecaller will enable millions of feature phone users to enjoy a ‘smartphone like’ experience in offline mode and add to their mobile experience. We hope this partnership will encourage other global developers to innovate for the feature phone segment, which still forms a large part of the overall market in countries like India.”

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