Sony India has started manufacturing BRAVIA television in India on OEM partnership with Competition Team Technology Pvt. Ltd, in Sriperumbudur, Tamil Nadu. To start with it, initially Sony will start manufacturing two models, both Android TVs and the first shipment is expected to commence from August 4th, 2015. In the financial year 2014, Sony clocked the sales of Rs. 10,600 crore.

Commenting on this development Mr. Kenichiro Hibi, Managing Director, Sony India said,

“India has been an important strategic market for Sony and this development underlines our continued commitment to this market as well as our alignment with the Government of India’s ‘Make in India’ program. We see huge potential in the TV business as conversion from CRT TV to LCD TV by Indian customers is expected to accelerate over the next few years. There is also very high demand for technologically advanced products such as 4K and our newly launched Android TVs. Keeping in mind this buoyant demand from customers in this market, it is likely that a big chunk of TVs sold in India may originate from this unit in the future.”

Sony BRAVIA is the highest selling category and contributes more than 40% to overall sales of Sony India. Now, the products manufactured locally, Sony plans to perfect its TV business operations in India and further strengthen its making and distribution channel. The manufacturing unit, will help Sony India to cater the demand of Sony TVs for the indian customers and this decision is taken by Sony after reviewing all aspects of its manufacturing operations, market situation and other factors such as product life cycle, lead-time and costs to ensure that the company remains competitive.

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