has launched the one-of-a-kind Virtual Bigg Boss house on its website and it can be accessed by clicking on website Now customers can take a virtual tour and also shop for the products of the Bigg Boss House.

Talking about this unique initiative, Sandeep Komaravelly, Senior Vice President – Marketing, said,

“Big Boss 8 is only getting bigger and better with every episode. We joined hands with television’s most popular show with an objective of engaging with our audiences on a daily basis. The virtual Bigg Boss house will provide consumers with an option of buying the products as well, which is a very strong proposition for the users, given the popularity of the show.”

COLORS CEO Raj Nayak said,

“The virtual Bigg Boss house created by Snapdeal is a pure visual delight. This great inventiveness devised with our partner for the very first time provides our viewers with an experience that transcends beyond the TV screens to engaging online platforms. Together, our aim is to come up with creative and entertaining ways to reach out to our viewers and customers. Hope the customers enjoy their browsing experience.” will now enable the consumers to get a complete 360 degree view of the Bigg Boss house and allow them access to each and every corner of the property. Users will also get a chance to purchase products similar to the ones on display in the Bigg Boss house. These products will include a range of home furnishing and home decor items, kitchenware and electronics.

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