Snapdeal unveiled the multilingual interface and the website is available in 12 languages, later on more languages will be added. The multilingual interface enable millions of Indians to overcome from language barrier & shop online in their preferred regional language. As of now, Snapdeal available only in English language and from now onwards it is available in Hindi & Telgu. Starting from 26th January 2016, Snapdeal will be available in English and in 11 different regional languages including Hindi, Telugu, Gujarati, Tamil, Marathi, Bengali, Kannada, Malayalam, Oriya, Assamese and Punjabi.
Commenting on the launch, Rohit Bansal, Co-Founder, Snapdeal said:
“Customers are at the heart of everything we do and we are excited about using technology to make the experience more authentic for our users. India’s linguistic diversity is a huge opportunity to expand the market to include those users who would prefer to engage online in their native languages. Our decision to go multi-lingual is driven by the feedback that we have received from our users. We are sure this will enable millions of new users to join the digital commerce revolution that is sweeping across India. Snapdeal’s multi-lingual platform will redefine the rules of the game and will allow sellers and buyers from all across India to explore and transact without any constraints of language.”
Just for your information, Snapdeal is the first commerce company in the country which offer multiple regional language interfaces and with this, Snapdeal expanded its reach to an additional 130 Million smart phone users in India.
The multilingual user interface developed on the basis of feedback received from buyers & sellers. Apart from this, a multilingual project team created within Snapdeal which ensure consistent user experience in each language. In addition to this, Snapdeal also developed the Grammar Engine which ensure error free translation. Snapdeal’s multi-lingual platform combines translation, trans-literation and grammar check to deliver relevant experience in each language.