Shopo mobile based marketplace that was launched back in July has launched an advanced peer to peer chat functionality & that too vernacular content in Hindi. The new peer to peer chat designed to enable social shopping online, allows buyers on Shopo to chat and exchange views, product images, browse simultaneously through multiple selections with their social groups and friend-lists and share screens for quick shopping. Since its launch, it has already hosts more than 20,000 businesses and over half a million products on its platform.


Speaking about the new engagement features, Sandeep Komaravelly, Senior Vice President, Shopo said:

“The Shopo marketplace was designed to cater to the rising demand for open and free models of commerce, which allow convenient and direct engagement between buyers and sellers. Basis consumer feedback on the impact of direct engagement on their purchase decisions, we found that buyers want a more seamless chat experience which mimics their offline behaviour. In the offline world, a person will go to a store and discuss about multiple products before making up his/her mind. We have enabled a similar behaviour on Shopo with our peer to peer chat. Users also want to find their favourite shops easily because of which we added the ‘search for shops’ functionality. In addition, keeping in mind our vision to create life changing experiences for buyer and sellers across board, we have initiated our vernacular journey with this update.”

For buyers and sellers who prefer to engage and transact in vernacular languages, certain features on the Shopo android app will be available in Hindi language. Buyer-Seller ratings, tools to help shop owners set up and promote their shop in a very convenient way are the other new features as part of the update. Another critical feature introduced today enables auto generation of product cards for listed products. Product cards are images of the product with price and product description which can be directly shared by users through chat, making it extremely convenient for them to have product centric discussions. This allows customers to talk to sellers in the same way they are used to talk to friends and relatives on other messaging platforms like WhatsApp. The product cards can also be shared by customers on their social networks.

With the Indian consumers’ fairly heterogeneous approach towards shopping, there is a significant base which still prefers direct engagement with the sellers. The purchase decision for a variety of buyers depends on personal validation of the product quality and direct price negotiations. Aiming to address this need, Shopo was designed as a platform to build commerce through chat engagements. This essentially involves an exchange akin to real-life situations, where business-owners can share product images and information with prospective buyers and close exchange through mutually convenient modes of transaction and delivery. The peer to peer chat feature adds a further layer to engagement to Shopo’s platform.

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