Samsung Electronics, India’s leading Electronics company, opened its first Flagship Customer Service Plaza in Delhi. The Service Plaza aims to deliver the best in class after sales service exclusively for Samsung customers. It also has specialized zones for product demonstrations, customer interactions and face-to-face service for handheld devices. Each Plaza has three distinct zones – the Greeting Zone, Consulting Zone and Interactive Repair Zone. The Greeting Zone will be the first interaction point for the customer followed by the Consulting Zone that offers accessible and convenient stations for customers to receive quick service solutions. The Interactive Repair Zone will provide facility for personalized repair in front of the customer.
Commenting on the launch, Mr. B.D. Park, President and CEO, Samsung South-West Asia, said,
“At Samsung, our strengths lie in understanding our customers’ requirements and innovating to meet them continuously. With the launch of our Flagship Customer Service Plaza, we hope to establish an industry benchmark for premium customer service. Our innovative service delivery model will enable us to deliver customer delight at each step and further drive our brand loyalty.”
The Samsung Flagship Customer Service Plaza is located in Okhla in Delhi and it is huge 26,000 sq. ft. At present, Samsung India has the biggest service network in consumer electronics industry with 2,800 service touch points, supported by a network of nearly 50 parts warehouses and 4 world-class training academies. It will be operational on all seven days with extending working hours till 8 pm.
Samsung plans to extend the Flagship Plaza concept to major cities to further strengthen its service network across India. Understanding the value of the customer’s time and to make after sales service easily accessible to all customers, Samsung now also offers remote support through 3G technology for Smartphones and Smart TVs. Additionally, a pick and drop facility is also available for select flagship Smartphone models.